success stories

Gina D’Angelo, RN, BSN, MBA, NHA, CLNC shares how, after getting in front of 60 attorneys at a medical-malpractice conference, her CLNC^® business has grown so much she’s now using CLNC^® subcontractors to keep up!

Watch and learn her secrets to CLNC^® success.

Congratulations, Gina!

Success Is Inside!

Last week my attorney-client invited me to meet a potential plaintiff at the office of a referring attorney. He needed to catch a flight immediately after this meeting, so we were on a tight schedule. I offered to drive us to the meeting and take him to the airport afterwards, giving me an opportunity to have his undivided attention for a period of time.

This particular attorney-client was my “break-in” client, and the one for whom I still do more than 90% of my work. He has been a very successful attorney in a prominent plaintiff firm for about 20 years, winning big awards for his clients. However, I was growing frustrated with what I felt was his tunnel vision when it came to damages in his cases. I wasn’t sure he was really reading my reports or just picking out what he wanted to see.

As a result, I believed he was missing an opportunity for bigger awards for his clients. During the ride I honestly discussed this, using medical issues from his cases on which I am presently working. He was “blown away” with some of the issues I presented, to which I responded, “Did you not read my report?” At the meeting with the potential plaintiff and referring attorney, my attorney-client introduced me as his nurse expert and “the brains of the team!”

Guest Blogger Profile

Annmarie Johnson, RN, BSN, CLNC owns and operates Bucks Medical-Legal Consulting. She has been a nurse for 26 years, 24 specializing in critical care. Annmarie’s CLNC^® business specializes in construction accidents and products liability.

Vickie, I just have to tell you about my recent exhibiting success. I started my Certified Legal Nurse Consultant business 5½ months ago after a long hiatus from nursing. I was fortunate to be able to work on my legal nurse consulting business full time and I made a concerted effort to use the marketing strategies I learned from the CLNC^® Certification Program. I got my first two cases on the same day within a week of my launch date just networking with friends. This networking brought me two attorneys and seven cases in the first three months.

To create immediate success for my legal nurse consulting business, I decided to exhibit at a statewide plaintiff attorney convention. I put to use the event marketing information in the Core Curriculum for Legal Nurse Consulting^® textbook, NACLNC^® Apprenticeship and Advanced CLNC^® Practice-Building Programs. I decided to spend the money to hire a graphic designer to create a professional tri-fold exhibit I could use repeatedly. I was thrilled with the final product and thanks to the information I received from Vickie Milazzo Institute, my exhibit booth looked attractive and professional.

I stood in front of my exhibit throughout the convention and introduced myself to most everyone who walked by. I passed out numerous business cards and brochures. I focused my conversations on how the attorneys were currently screening and developing their medical-related cases and how I could save them time and money. On the first day, I stayed until all attorneys and all but two exhibitors had left the exhibit hall. Ten minutes after returning to my hotel room, I got a call from an attorney-prospect who was waiting by my booth with medical records for me to review! Needless to say, I ran downstairs to meet with him. Believe it or not, I walked away from that convention with not one but two sets of medical records and retainers for both cases from that one attorney!

I received permission to follow up from every attorney with whom I spoke. I also gave free screenings to three attorneys who were particularly interested in my CLNC^® services. Two other attorneys asked me to call them after the convention to discuss a case on which they needed help. The day after I notified one attorney of his free screening, he called me to discuss a case he wanted me to handle. He needed help with several cases and wanted to get started. His firm handles a large number of malpractice and negligence cases so this opportunity really opened doors for my CLNC^® business.

I was surprised on the second day of the convention when one of the other two legal nurse consultant exhibitors shut down their booth (three RNs were exhibiting together). It was “tax-free shopping” that weekend so they closed their booth at 11:00am and went shopping! Needless to say, they had not attended the Vickie Milazzo Institute’s CLNC^® Certification Program. Since the convention was only 2½ days, they lost a huge opportunity to meet attorneys.

All in all, as a result of exhibiting at this one event I came home with the following:

• Two sets of medical records and retainer fees for each case from the same attorney.
• Requests from two attorneys to call regarding cases on which they need help.
• Request to screen a case for merit from a new attorney-client.
• Request to locate two testifying experts.
• Plus I received the attorney mailing list database from the association sponsoring the convention.

While exhibiting is not cheap nor easy, it definitely paid off for me. It gave my CLNC^® business statewide exposure and I will be hiring my first CLNC^® subcontractor to help with my rapidly increasing case load. I love my new career as a Certified Legal Nurse Consultant and look forward to many years of exhibiting success.

Laura H. Beard, RN, BSN, CLNC is president of LHB Medical-Legal Consulting located in South Carolina and specializes in medical malpractice, personal injury, workers’ compensation cases and Medicare Set-Aside Allocations.

My experience in hospital nursing was filled with mixed emotions. The frustration level was one that I have never experienced anywhere else. But I kept being a nurse, and I kept going to work. Nursing jobs paid the bills but did not contribute to my soul.

When I saw Vickie Milazzo’s ad for the CLNC^® Certification Program, I wondered if this was a nursing career that I could be passionate about. I saw the ad several more times after that. Each time I felt a tremendous pull. The woman in the ad looked like no nurse in my facility. Vickie personified a victorious nurse dedicated to her profession, unlike other ads where the model-like woman leaps through the air with her hair blowing in the wind.

Little did I know I was implementing a business plan by showing the ad to my husband and proclaiming, “What an investment this would be for our future. We need to choose the VIP CLNC^® Business System and take advantage of all the available resources.”

My fear of flying could not hold me back. Several months later, I looked out of the airplane window after take-off. Dark thunderheads hung over the mountain tops. Lightning flashed sending streaks of light all around the plane. Down below, hundreds of colorful hot air balloons lit up Balloon Fiesta Park waiting for their early morning launch. My overwhelmed senses were full of expectations yet to come and I was calmed by the knowledge that I was so lucky to be the lead character in this new adventure.

That was the calm before the storm. WOW, is how I describe the CLNC^® 6-day Certification Seminar. I was amazed by Vickie and the course content. Then the 2-Day NACLNC^® Apprenticeship followed. I was brain-dead by the time it was over. I assumed the hardest and most challenging part was behind me. I went home and began implementing everything I had learned right away.

I went on my first marketing campaign in my hometown. I had seven promotional packets. Each one contained a personalized introduction letter to the attorney, a brochure, a business card and a professional profile. I marketed to all seven offices, but it took every ounce of courage I had. My husband went with me to the first office. I’m sure “amateur” was written all over me. I decided taking my husband wasn’t a good idea. The next office I went to was torturous. I stood there knowing I had to go in, but wishing I didn’t have to. My palms were wet and my mouth was dry. My husband reassured me from the sidewalk and I took a deep breath and went in. I met four attorneys that day. Each time I felt out of my element and left the office thinking, “There has to be another way.” I felt as wanted as a telemarketer.

I did the “busy thing” for awhile after that. We built an office and I set that up. I reviewed the advanced resources in my VIP CLNC^® Business System. Then I went to the NACLNC^® Conference in March. I talked with Certified Legal Nurse Consultants about their strategies for overcoming fears. Nothing clicked for me. I did discover other strategies to beef up my promotional packet and implemented them as soon as I got home. I went on several more marketing campaigns, but I could not overcome the fear of meeting attorneys. I went to their offices hoping I wouldn’t see any. I could relate to the office staff and break ice with them, but not the attorney. How was I going to get business with this mindset? The fear of meeting attorneys was bordering on a phobia.

The turning point came when a legal secretary called my office after receiving my promotional package and left a message for me to call. As usual, I contacted Vickie Milazzo Institute for mentoring. I listened carefully to the CLNC^® Mentor and followed up with the appropriate phone calls and sent a follow-up letter. Three weeks later, the legal secretary called to set up my first appointment with the attorney. I was thrilled, but it was short-lived as fear began to well up inside of me, again. I contacted Vickie Milazzo Institute for mentoring yet again. I was probably over-prepared for this meeting, but it was important to get it right. I would have to do this in spite of the fear.

I had no idea what to expect, but I was well prepared in every way right down to the power suit. I arrived at the office early to find out the attorney would be late. “That’s okay,” I thought, “I can wait.” There were a couple of gentlemen also waiting. We made small talk until the attorney arrived. After she arrived, she took one of the gentlemen in her office for about twenty minutes. He left and then the legal secretary ushered me and the other gentleman into a small conference room.

“What is this?” I thought. I was led to believe it would be the attorney and I, only. Everyone was introduced. It was very formal.

The attorney said, “This is Mrs. Schmitt. She is an expert and she is going to tell us how to proceed. Go ahead, Mr. Jones (not his real name), tell her your story.”

I felt my eyes bug out. My inner voice said, “Wait! I didn’t practice this! No time for a mentor request.”

The man started talking, but I could not understand him. His lips were moving and I could hear his voice, but I was so paralyzed with fear that I wondered what I looked like to him or, horror of horrors, what did I look like to the attorney?! I thought, “I better snap out of it because the attorney is going to expect something intelligent from me!”

Thank God this drama was only going on inside my head and not in the room. In a split second, I realized that sitting in front of me was a patient, Mr. Jones. My nursing instincts kicked in. I forgot about the power suit I was wearing and immediately began to assess his physical condition and his words became crystal clear. “The other guy dropped the air conditioner causing me to fall and hurt my back and knee,” he continued.

The 30 services that Certified Legal Nurse Consultants offer with a risk-free guarantee faded away as I asked, “How many days after the surgery did you notice the redness and swelling?”

My sample work products became forgotten when I told the attorney, “The infection that your client acquired after surgery was not the result of mismanaged care because they did a culture and treated it in a timely manner.”

The attorney asked numerous questions: “How can you tell if it was the hospital’s fault? What can you tell from the medical records?” The attorney mysteriously became a patient as well. She wanted to know what I knew. I answered all her questions demonstrating how I, the Certified Legal Nurse Consultant, could help with her medical-related cases. I stated that in my opinion there was no medical malpractice in this case and that she should only pursue the personal injury claim. I explained vocational and functional capacity evaluations that could strengthen her case. As the conversation went on she was amazed at the information I provided. She was a criminal defense attorney and had people ask her about taking medical malpractice cases. She said she had five potential medical malpractice cases and set up an appointment with me for the next case.

That experience changed me. I had heard other success stories that sounded too good to be true; a CLNC^® consultant goes into an attorney’s office and walks out with armloads of cases. But this attorney was truly sincere.

I now remember that I’m a nurse when I market to attorneys, which is what I should have been doing all along. I am not a salesperson, I am proud to be a nurse. Now, when I go into attorneys’ offices, I hope I meet them and ask if they are in so I can meet them. I look forward to educating them about how I can cost effectively consult on their medical-related cases. The expertise of registered nurses is as important to attorneys as it is to patients. Thanks to Vickie Milazzo and the CLNC^® Mentors, this expertise is available to every attorney through all of us Certified Legal Nurse Consultants. It is our job to educate attorneys in every creative way we can.

Guest Blogger Profile

Diana Schmitt, RN, BSN, CLNC has 24 years experience in the health care industry and is the owner of Diana Schmitt & Associates Certified Legal Nurse Consultants. Her firm specializes in merit review, expert witness location, and medical literature research for medical malpractice cases.

I just got back from the Chicago CLNC^® 6-Day Certification Seminar and had to share the immediate success of one of my CLNC^® students. Watch this video from a brand new Certified Legal Nurse Consultant.

Success Is Inside!