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I talk to thousands of RNs every year who are becoming increasingly dissatisfied with the healthcare system. Many of these conversations remind me of a dinner I had with my father at an Italian restaurant. After an animated discussion with the waiter, my dad ordered a pasta dish that wasn’t on the menu, telling the waiter exactly what he wanted in it.

When the food came, it was presented beautifully and prepared exactly as he had requested. Bits of scallion, garlic and peppered chicken glistened over a serving of fettuccine, all mixed with basil and olive oil, topped with chunks of ripe, red tomato lightly dusted with Parmesan cheese. The dish looked so good, I wanted it instead of my own.

I expected my father to be delighted with his meal. Instead, he started comparing it to a completely different pasta dish from a different Italian restaurant. Rather than enjoying his dinner, he found fault with the waiter, the restaurant and the chef for not serving this other recipe. According to dad, the dish was prepared wrong and even had the wrong ingredients! He specifically complained that there shouldn’t have been any tomatoes and there wasn’t enough garlic.

I sat there both stunned and amused. Even though my dad’s pasta was prepared exactly as he had requested, it wasn’t what he really wanted because it wasn’t the dish he was used to ordering at the other restaurant. Finally, I gently interrupted his litany of complaints, reminding him that he had received exactly what he ordered. In fact, after tasting it, I liked it even better than the dish he was comparing it to.

Dad replied, “I may have gotten what I ordered, but it isn’t what I want.” My father had expected the waiter to read his mind and bring him something other than what he ordered. Eventually, my dad’s hunger got the best of him and he enjoyed his meal to the last bite. After all, when you’re hungry, even the wrong dish fills your stomach.

What Career Menu Are You Ordering From?

As an RN, are you hungry for job satisfaction but ordering the wrong dish off the wrong menu?

  • Do you feel exhausted by your working conditions and environment?
  • Do you dislike the hours, the weekends, the administration, the HMOs?
  • Are you cranky about too many patients and not enough time to provide the quality of care you know you’re capable of?

If your nursing career isn’t where you want it to be, are you confusing your expectations and desires with what a traditional nursing job menu offers? Are you trying to order a dish that isn’t on the menu?

Like my dad, you may have expectations about what you are being served. You may have tried your best to order exactly what you wanted. Yet what’s on your plate has turned out very differently from what you were expecting.

If you stay at your same RN job and order off the same old RN job menu, don’t be surprised when you get what you’ve always gotten even though it’s not what you want. Much like the Salisbury steak in a hospital cafeteria, what healthcare facilities serve up for your nursing career has been on the menu for years. Sometimes the description changes, sometimes the preparation changes, but it’s still the same old Salisbury steak, and it is still not very satisfying for many RNs I’ve come to know.

Feast at a Brand New Restaurant

If you’re salivating for a nursing dish with different ingredients, if you want more autonomy, freedom, control or money, it’s time to feast at a new restaurant with a new and modern menu.

Certified Legal Nurse Consultants don’t order off the traditional menu offered by healthcare facilities. They’ve found a new menu that features more of what they want for themselves and they’re willing to leave their hospital restaurant to enjoy that innovative menu. For these nurses, the legal nurse consulting restaurant has the right menu – dishes that satisfy their palate in every way, and choices so plentiful they don’t have to look anywhere else because any dish they can imagine is already on the CLNC® menu.

Life is meant to be an adventurous banquet filled with tasty and satisfying dining experiences. It’s your meal – you get to choose the restaurant and write your own menu. Shouldn’t you get what you want, what you deserve, like so many other nurses who have chosen to stop ordering off the wrong menu?

Your right menu is just an action step away. Go to the right nursing restaurant today and you’ll find that one dish you’ve been craving. I invite you to join me and my CLNC® colleagues at the legal nurse consulting banquet – the taste sensation of a lifetime. Don’t miss another minute of this exciting feast – reserve your place at the CLNC® banquet table today.

Success Is Inside!

P.S. Let dissatisfaction be your antidote against complacency.
 
P.P.S. Comment and share if you are ordering off the right menu.

Nurses have the strength of renewal. You’re a healer. You renew and re-energize the patients you care for, physically and emotionally, turning them out healthier than they were before. You give and you give and you give all your energy to renew everyone else. But do you turn that strength around and apply it to you?

Consider this, if you stepped back and looked at your daily routine objectively, as if it were happening to a good friend, what would be your advice? Slow down? Take a few breaths? Spend a few moments mindfully enjoying one day before another day crashes in with new demands?

You can’t keep giving what you don’t have. If you’re feeling like an overworked, underpaid nurse it’s time to reclaim your life energy through frequent renewal. Remember, our thoughts become our reality and renewal helps us change both our thoughts and our reality.

To have a healthy, exciting and fulfilling relationship with others, you must first have a healthy, exciting and fulfilling relationship with yourself. When you’re your own best friend this is easy, but too often our practices sabotage what we need and instead we act as our own worst enemy – repeating behaviors that we know are bad for us and not taking the renewal steps we need to restore ourselves. If we don’t renew on a regular basis, we’ll slip further and further into the state we’re seeking to escape. When you renew, you recharge your batteries to gain the energy for your big goals while still juggling the daily challenges of your career and life.

I recently mentored a CLNC® student who shared that she had lost the connection to herself, to her vision and to what really mattered in life. After our visit she vowed to go home and get reacquainted with herself.

I’m just as challenged as you are. When I left my hospital job to start my own business, I fantasized about 4-hour work days and lying by the pool sipping margaritas. Boy was that a hallucination!

Knowing all the issues and the 21 employees waiting for me at the office, I wake up 30 minutes earlier than I have to, and well before any sane person, to make time for a cup of quiet renewal in the form of healthy green tea. When I get into the office I’m ready: “Come on, bring on the madness!” Taking time to charge my own batteries prepares me that much more for the challenges and opportunities each day brings.

It’s okay to take care of yourself. If you don’t, the odds are nobody else will. Carve out your own 30-minute renewal break daily, before everyone gets up or after everyone has gone to bed, and you’ll find energy abundantly available when you need it to grow your nursing career, your legal nurse consulting business and your life.

Success Is Inside!

P.S. Comment and share how you choose to renew and reclaim your life energies.

Nurses naturally have the strength of agility. After all, you can’t be a nurse and not be agile. When you have five people talking to you at once, and you’re handling five different emergencies at once, that takes agility. When you go from this to that, without time to think and seconds are making a difference – that’s agility. When you’re floated to a unit you know nothing about – and you don’t kill anyone – that’s agility. As nurses, we’re all over that strength, aren’t we?

But agility is more than bending over backwards to satisfy a patient or even a unit of patients. Instead of simply using your agility to cope with your nursing practice or your day-to-day life, do you use your agility to stretch and grow to new levels professionally and personally? Agility is also flexing a curiosity about what else is out there for you professionally.

Agility is also about challenging fixed viewpoints that people (like the doctors, your supervisor, your spouse) have about you and fixed viewpoints you have about yourself. When I started my legal nurse consulting business, I had to challenge the fixed viewpoint that nurses don’t go into business. I also had to challenge the fixed viewpoint that if the business idea hasn’t already been invented, there’s probably no market for it. But more importantly, I had to challenge my own fixed viewpoints.

These include the belief that nursing didn’t prepare me for owning a legal nurse consulting business and the belief that I didn’t have time to start a business as a legal nurse consultant with my full-time nursing job at the hospital.

Open your mind and energy to people who can introduce you to new ways of thinking about nursing or your CLNC® business and the unlimited possibilities that are available when you stretch your agility. You’ll need to be willing to change directions, just like you do in your hospital job. And be ready to shake things up.

Risking even minor change strengthens your agility to go where you need to go next and prepares you for future challenges that will undoubtedly require even more change. When you stretch yourself to a new level, the next challenge isn’t nearly as scary; the ground is more familiar. Agility is your path to a deeper, richer experience in nursing and in your CLNC® business, as well as the strength you’ll need to side-step any challenges you’ll meet along the way.

Success Is Inside!

P.S. Comment and share how you will stretch your agility and challenge fixed viewpoints.

Engagement is about committing to achieve big. Talk about a group who is willing to engage or commit. Nurses are tycoons of engagement. Nurses commit themselves to situations that make normal people faint. Every nurse I know is fully committed – or maybe ready to be committed. We’ve all worked that shift. Nurses know how to engage and get things done. In the middle of horrendous situations, you instinctively triage on the fly – you resuscitate, defibrillate and medicate and then you go to work. Total engagement.

You have the strength of engagement. But are you willing to engage all the way in resuscitating yourself and your nursing career? There won’t be a code team coming to rescue you or your career. It’s entirely up to you. Resuscitating your career requires the same level of commitment you would give to a patient who just arrested, but is even more long term.

When I decided to start my legal nurse consulting business in 1982, I knew a lot of smart nurses who had dreams and ideas, but they didn’t do anything with them. They didn’t engage, they didn’t take action. They had their dreams, but they were disappointed. Some were bitter and angry. I’ve always said that dreams can make a person miserable, if you don’t ever act on them. It’s the action behind your dream that makes you happy.

When I launched my legal nurse consulting business, I had a full-time nursing job; so to succeed in my new business, I committed to take action every day. I learned that in the beginning it didn’t matter so much what I did, but that I did something. I was developing the habits and the discipline to make my legal nurse consulting business dream a reality. Whatever your dream is, you need to engage big. Start with the first 30 days. Turn that into 60 then 90. Success is in the motion and in getting the motion moving. You can’t start a business without starting something.

The more action you take, the easier it is to step out the next time. Anything you’re going for: career advancement, starting a CLNC® business, improving a professional relationship – do something. Once you’ve committed to take action every day, then it’s time to focus on and engage in the impactful actions that give you the result you want.

What you engage and focus on is where you will yield results. You’ll need to break the feel-good addictions, and there are so many of them – checking email, surfing the Internet, watching TV and keeping up with your friends on Facebook – all of which take us away from big and important things. If you’re spending more than eight hours a day at work, you need to be extra vigilant about cutting out any feel-good addictions in order to have the maximum energy and focus for your CLNC® business. The wrong focus might make you feel good about how many points you’ve scored in Mobster Wars or Farm-gate but, at the end of the day if all you’ve done is clicked your mouse, how’s that working for you and your dreams?

Where and how we focus also includes our families and friends. Society is complex, with family, friends, career, spiritual and social obligations. Nurses can handle a lot, and if we’re not careful, we find ourselves doggedly committing our energy to every person or situation that demands our time. My motto is nurses CAN do anything – not nurses SHOULD do everything. Set your own expectations for what you want to accomplish, stop being a commitment queen (for male nurses that’s commitment king) and shed the guilt for not doing everything for everybody.

It’s okay to say no. Say no to all the laundry, all the housework and all the carpools and preserve some time for your own dreams. Delegate. Your spouse and kids will benefit from participating in family life and learning new skills like washing dishes or sorting socks.

Engagement starts with choice. Choose the goal for your engagement with your passions and vision in mind. Resolve to engage in something big today.

Success Is Inside!

P.S. Comment and share the next big thing you will engage in for your CLNC® business.

One thing I know about nurses is that you didn’t get into nursing for the big bucks, the big raises or the big perks (like the cafeteria food, going four hours without a restroom break or the five-minute lunch hour). To do everything that nurses do every day, you have to be wired by passion, by a fire that drives you to make a difference in the lives you hold in your hands. Nurses have the strength of fire and passion. But are you as fired up about nursing today as when you first started? If not, what are you fired up about?

I remember my own fear of fire, or at least my fear of losing my own fire and passion. In 1982, after six years in nursing, unsatisfied with the career choice I made, I woke up to the fear of becoming like so many other nurses at the hospital – burned out, exhausted, the spark gone. A voice in my head said “Vickie, forget Code Blue. It’s time to Code You.” I faced a decision: Step out into the unknown or spend the rest of my life working as a hospital nurse.

My dream was to start a legal nurse consulting business advising attorneys on medical-related cases. Afraid to step out, I settled for reading business books instead. Then, one day I thought about how easy it was for me to resuscitate a dying patient – I could practically do it in my sleep. You know what I’m talking about and may even have resuscitated a few patients that way yourself. So I asked myself, what could be so hard about resuscitating my own career and life by just stepping out and going for it?

With only $100 in my savings account, I stepped out and called my first attorney-prospect to offer my services as a legal nurse consultant. To my horror he answered the phone. About to hang up, I told myself: “If he was wearing a hospital gown with his backside showing, I would have no problem introducing myself and inserting a Foley catheter so Vickie, just talk to him.” I sputtered out something that I’m sure was unintelligible, and despite that clumsy start, he became my first client. Stepping out for what I wanted gave me the freedom to live and work my passions.

For me, success is not about the achievement. It’s not the pay raise, promotion or the prize at the end. The real achievement comes from just stepping out. Every time we step out into the unknown, win or lose, we succeed. I might break a leg or invest in a losing business idea. But I won’t end up at my 90th birthday party with nothing more than stale white cake and regrets about the paths not taken. I understand that bad things can happen when we step out, but I believe worse things happen to our souls when we don’t.

If you’re at a crossroads in your nursing career, stuck in your nursing job and feel you’re not living passionately, try stepping out and exploring new options. Find or create something you can be on fire about. If fear is holding you back, start with baby steps. I started my legal nurse consulting business part-time while still working extra shifts at the hospital to pay my mortgage. I really had nothing to lose and everything to gain. There’s a certain freedom to being a nurse and knowing that if you do step out and fail, you’ve got your hospital nursing experience as a terrific safety net to fall back on. That thought alone should give you the courage to step out.

Remember, life is too short to live it with regrets. Step out and try something new, something daring or just something different. It doesn’t have to be legal nurse consulting. I just want you to live a life of your choosing, not one of your surrender. Take a few minutes today and consider those dreams you’ve put aside. This might be the perfect time to act on them.

Success Is Inside!

P.S. Comment and share what you will be doing for yourself in 2010 to ignite your fire.

My experience in hospital nursing was filled with mixed emotions. The frustration level was one that I have never experienced anywhere else. But I kept being a nurse, and I kept going to work. Nursing jobs paid the bills but did not contribute to my soul.

When I saw Vickie Milazzo’s ad for the CLNC® Certification Program, I wondered if this was a nursing career that I could be passionate about. I saw the ad several more times after that. Each time I felt a tremendous pull. The woman in the ad looked like no nurse in my facility. Vickie personified a victorious nurse dedicated to her profession, unlike other ads where the model-like woman leaps through the air with her hair blowing in the wind.

Little did I know I was implementing a business plan by showing the ad to my husband and proclaiming, “What an investment this would be for our future. We need to choose the VIP CLNC® Business System and take advantage of all the available resources.”

My fear of flying could not hold me back. Several months later, I looked out of the airplane window after take-off. Dark thunderheads hung over the mountain tops. Lightning flashed sending streaks of light all around the plane. Down below, hundreds of colorful hot air balloons lit up Balloon Fiesta Park waiting for their early morning launch. My overwhelmed senses were full of expectations yet to come and I was calmed by the knowledge that I was so lucky to be the lead character in this new adventure.

That was the calm before the storm. WOW, is how I describe the CLNC® 6-day Certification Seminar. I was amazed by Vickie and the course content. Then the 2-Day NACLNC® Apprenticeship followed. I was brain-dead by the time it was over. I assumed the hardest and most challenging part was behind me. I went home and began implementing everything I had learned right away.

I went on my first marketing campaign in my hometown. I had seven promotional packets. Each one contained a personalized introduction letter to the attorney, a brochure, a business card and a professional profile. I marketed to all seven offices, but it took every ounce of courage I had. My husband went with me to the first office. I’m sure “amateur” was written all over me. I decided taking my husband wasn’t a good idea. The next office I went to was torturous. I stood there knowing I had to go in, but wishing I didn’t have to. My palms were wet and my mouth was dry. My husband reassured me from the sidewalk and I took a deep breath and went in. I met four attorneys that day. Each time I felt out of my element and left the office thinking, “There has to be another way.” I felt as wanted as a telemarketer.

I did the “busy thing” for awhile after that. We built an office and I set that up. I reviewed the advanced resources in my VIP CLNC® Business System. Then I went to the NACLNC® Conference in March. I talked with Certified Legal Nurse Consultants about their strategies for overcoming fears. Nothing clicked for me. I did discover other strategies to beef up my promotional packet and implemented them as soon as I got home. I went on several more marketing campaigns, but I could not overcome the fear of meeting attorneys. I went to their offices hoping I wouldn’t see any. I could relate to the office staff and break ice with them, but not the attorney. How was I going to get business with this mindset? The fear of meeting attorneys was bordering on a phobia.

The turning point came when a legal secretary called my office after receiving my promotional package and left a message for me to call. As usual, I contacted Vickie Milazzo Institute for mentoring. I listened carefully to the CLNC® Mentor and followed up with the appropriate phone calls and sent a follow-up letter. Three weeks later, the legal secretary called to set up my first appointment with the attorney. I was thrilled, but it was short-lived as fear began to well up inside of me, again. I contacted Vickie Milazzo Institute for mentoring yet again. I was probably over-prepared for this meeting, but it was important to get it right. I would have to do this in spite of the fear.

I had no idea what to expect, but I was well prepared in every way right down to the power suit. I arrived at the office early to find out the attorney would be late. “That’s okay,” I thought, “I can wait.” There were a couple of gentlemen also waiting. We made small talk until the attorney arrived. After she arrived, she took one of the gentlemen in her office for about twenty minutes. He left and then the legal secretary ushered me and the other gentleman into a small conference room.

“What is this?” I thought. I was led to believe it would be the attorney and I, only. Everyone was introduced. It was very formal.

The attorney said, “This is Mrs. Schmitt. She is an expert and she is going to tell us how to proceed. Go ahead, Mr. Jones (not his real name), tell her your story.”

I felt my eyes bug out. My inner voice said, “Wait! I didn’t practice this! No time for a mentor request.”

The man started talking, but I could not understand him. His lips were moving and I could hear his voice, but I was so paralyzed with fear that I wondered what I looked like to him or, horror of horrors, what did I look like to the attorney?! I thought, “I better snap out of it because the attorney is going to expect something intelligent from me!”

Thank God this drama was only going on inside my head and not in the room. In a split second, I realized that sitting in front of me was a patient, Mr. Jones. My nursing instincts kicked in. I forgot about the power suit I was wearing and immediately began to assess his physical condition and his words became crystal clear. “The other guy dropped the air conditioner causing me to fall and hurt my back and knee,” he continued.

The 30 services that Certified Legal Nurse Consultants offer with a risk-free guarantee faded away as I asked, “How many days after the surgery did you notice the redness and swelling?”

My sample work products became forgotten when I told the attorney, “The infection that your client acquired after surgery was not the result of mismanaged care because they did a culture and treated it in a timely manner.”

The attorney asked numerous questions: “How can you tell if it was the hospital’s fault? What can you tell from the medical records?” The attorney mysteriously became a patient as well. She wanted to know what I knew. I answered all her questions demonstrating how I, the Certified Legal Nurse Consultant, could help with her medical-related cases. I stated that in my opinion there was no medical malpractice in this case and that she should only pursue the personal injury claim. I explained vocational and functional capacity evaluations that could strengthen her case. As the conversation went on she was amazed at the information I provided. She was a criminal defense attorney and had people ask her about taking medical malpractice cases. She said she had five potential medical malpractice cases and set up an appointment with me for the next case.

That experience changed me. I had heard other success stories that sounded too good to be true; a CLNC® consultant goes into an attorney’s office and walks out with armloads of cases. But this attorney was truly sincere.

I now remember that I’m a nurse when I market to attorneys, which is what I should have been doing all along. I am not a salesperson, I am proud to be a nurse. Now, when I go into attorneys’ offices, I hope I meet them and ask if they are in so I can meet them. I look forward to educating them about how I can cost effectively consult on their medical-related cases. The expertise of registered nurses is as important to attorneys as it is to patients. Thanks to Vickie Milazzo and the CLNC® Mentors, this expertise is available to every attorney through all of us Certified Legal Nurse Consultants. It is our job to educate attorneys in every creative way we can.

Guest Blogger Profile

Diana Schmitt, RN, BSN, CLNC has 24 years experience in the health care industry and is the owner of Diana Schmitt & Associates Certified Legal Nurse Consultants. Her firm specializes in merit review, expert witness location, and medical literature research for medical malpractice cases.

P.S. Read more CLNC Success Stories and send your CLNC Success Story to feedback@LegalNurse.com.
   
P.P.S. Comment if you would like to congratulate Diana on her CLNC success.

Sometimes we really need business advice, but even when that advice is readily available we don’t take it. For this blog I asked the CLNC® Pros to share the “best advice they never took” but wish they had.

WARNING: Failure to follow this “best advice” is hazardous to the health of your legal nurse consulting business.
 
   ▶ One of the first things I learned when I took the CLNC® Certification Program is the importance of writing a business plan. I thought I knew a better way and that I could accomplish my goals and grow my CLNC® business without a formal plan. Eight months into my business, I felt I was floundering, running into brick walls and just stagnating. I went back to the Core Curriculum for Legal Nurse Consulting® textbook and re-read the sections about starting my CLNC® business. I finally sat down and wrote a formal business plan as Vickie recommends. I put it on my bulletin board in front of my desk so I could see it every day. Within a month, I was really wondering why I had not followed Vickie’s advice sooner. My business began to blossom. Within four months of writing that business plan, I stopped all other nursing and focused only on my CLNC® business. I was amazed by my success and now know that I should have followed Vickie’s advice from day one.
 
 

Dale Barnes, RN, MSN, PHN, CLNC

 
   ▶ Probably the best advice I didn’t take so many years ago was given to me by a very wise and successful lady. She told me and about 100 of my RN colleagues to go out there, get started and have a plan. Yes, you guessed it, her name is Vickie Milazzo. Years ago when I took the CLNC® 6-Day Certification Seminar, we were encouraged to complete a marketing plan and get started on our business when we returned home to become successful CLNC® consultants. Well I went home and found every reason in the book why I couldn’t work on starting my success. I had kids, work, a husband, volunteer work, cleaning, cooking, laundry, a case here and there and just being a mom, wife and nurse. Notice I didn’t mention myself. I didn’t have time for myself.
 
  After attending one of the annual NACLNC® Conferences, I came home and asked myself, “Why haven’t you started aggressively marketing your business? Why haven’t you started on the road to your CLNC® success?” Well, I sat down, wrote my marketing plan and got started becoming a successful CLNC® consultant.
 
  Had I taken the advice of that wise lady I spoke about, I would have become a successful CLNC® consultant many years earlier.
 
  My advice to you now is, go out and do it. Become successful. Do it for yourself. Don’t wait. As Vickie says “We Are Nurses and We Can Do Anything!®
 
 

Nikki J. Chuml, RNC, CCE, FMC, CLNC

 
   ▶ The best advice I never took (for a year and a half anyway), was Vickie’s advice that, as a nurse I really can do anything! After completing the CLNC® 6-Day Certification Program back in 2000, I procrastinated for nearly one and a half years out of fright that if I got a case to work on, I would most assuredly screw it up somehow or miss an important case fact or worse yet would not have a clue as to where to begin. After getting and completing my first case however, I realized just how well Vickie Milazzo had prepared me. Astonishingly, I also came to realize that writing a case report was actually enjoyable and not the dreaded nightmare I had imagined it would be. Looking back, I realize that I lost one and a half years of my CLNC® career due to my own stinking thinking! Don’t fall into the same mind trap that I did. As nurses, we really can do anything!
 
 

Lawrence H. Frace, RN, CLNC

   
   ▶ I attended the CLNC® 6-Day Certification Seminar in Orlando 2001 and left there ready to roll. I followed what I learned in the program and took my one action step a day. I continued to work at my nursing job 24 hours a week while I was growing my CLNC® business. I made phone calls and mailed out my marketing packet on my days off and in between driving my children to their various activities. I received work from attorneys. I was so excited as I completed each assignment. Each case was so different – I was never bored. I just loved my new adventure!
   
  When I had to work at my nursing job on the night shift, I would dread it all day and for a few days before. I was holding on to that job because of security and I knew it. I thought that I had a solution. I decided to cut back on my hours and work per diem. My hospital had a policy that in order to work per diem, we were required to work four shifts a month. I worked only my four shifts a month and continued to grow my CLNC® business. I could now put in as many hours as I wanted in my business because I had the work and I was making more money from my CLNC® business than I made at the hospital. My hospital job was actually affecting the growth of my business. I knew that I needed to cut the ties completely. After months of this nonsense, I finally took Vickie’s advice and let go of my “security blanket” – I quit my nursing job. I told my director of nursing that I was resigning my position after 10 years and gave her a month’s notice. Saying goodbye wasn’t easy for me, but I knew that I was making the right choice.
   
  I don’t have any regrets about leaving my hospital job. I only wish that I had taken Vickie’s advice sooner and left the hospital much earlier.
   
 

Dorene Goldstein, RNC, CLNC

   
   ▶ The best advice I never took (actually I did end up taking it, but I was in business for several years before I did), was when I first started my business 16 years ago – I failed to market to attorneys in larger cities. I was living in the Midwest and I concentrated on marketing to local attorneys. At the time, I didn’t think I was experienced enough to market myself to attorneys from larger cities. I did manage to talk a couple of local attorneys into using my CLNC® services, but it took quite a while before I started marketing outside of my area. Once I started marketing my CLNC® services outside my area, things really started to happen. I guess I should have had more confidence in my abilities earlier in my career because I ended up providing exactly the same CLNC® services to the new big-city clients as I did for my original clients in the boonies.
   
 

Jane A. Hurst, RN, CLNC

   
   ▶ When I took the CLNC® Certification Program in 2004, Vickie advised us not to underprice ourselves. I was so eager to land my first case that I allowed myself to be talked into charging a lower fee. I fell for the attorney’s argument that I had not done this before.
   
By the third case I was wise to the deal, quoted my original full fee and was fully prepared to walk away from anything less. The attorney agreed to my fee. I no longer underprice myself.
   
 

Camy Joyner, RN, CCM, CLNC

   
Thanks to all the CLNC® Pros for sharing their “best advice they never took.”
   
Success Is Inside!
   
P.S.

Comment and share the best advice you never took or to thank these CLNC® Pros for their candid advice.

P.P.S.

To receive your best advice, sign up now for the 2010 NACLNC® Conference where you’ll Take the Stage for Legendary CLNC® Success in Nashville, Tennessee.

When I decided to start my own business as a legal nurse consultant in 1982 I had a full time nursing job at the hospital, plus I was having to work a part-time job to pay my mortgage. How could I possibly realize my dream of starting a business? Through Promise 3. No matter how tired I was at the end of the day I would take at least one action step a day toward my legal nurse consulting business.

Let’s face it, dreams and visions are great, but without action they are nothing more than hallucinations. Without action, visions scud away and dissolve like clouds. While my belief in pioneering this new profession never wavered my belief alone wasn’t enough. I needed to take action every day.

When a national news anchor from CNN asked me how I got to where I am today in light of my humble beginnings, I was hoping to say something profound. But the truth was I did it one step at a time.

Like anyone trying to accomplish any whopping big goal, I had to tackle it in small workable chunks – talk to that first attorney, get my first medical-related case and build my first attorney-client relationship.

I lacked business savvy, but with each small step I gained both knowledge and momentum. Sometimes I barreled through with enthusiasm, other times I barely had the energy to inch forward, but the accumulated effect of all those steps brought me to where I am today. What I learned in the process and what still applies today is that it is less important what I do and more important that I do something.

Successful Certified Legal Nurse Consultants love the action as much as the dream. By taking action every day you develop the habit and discipline to make your vision a reality. When you focus not just on the idea but on making it happen, you stay in motion, not just dreaming your passions but living them.

Make this third promise now, that you will take at least one action step every day for the next 30 days on the big thing that will bring you closer to launching or growing your CLNC® business. Once you are hooked on the natural high of action, taking giant leaps comes easy.

Success Is Inside!

P.S. Comment and share the action step you will make today to launch or grow your CLNC® business.

What would your life look like if every moment of it was absolutely enriched, fulfilled and swelling with joy? Think about it – your health, relationships, career, spirituality and finances are the best they can be and you greet each day with energy and enthusiasm for whatever comes your way. What would accomplish that?

I discovered the 5 Promises in 1982 when I faced the reality that I was unhappy with the direction my life was taking. It wasn’t easy after putting hard work into becoming an RN, earning my bachelor’s degree, my master’s degree and working six years in the hospital, to find I was extremely disappointed by the career choice I had made. I’d gone in wide-eyed, thinking I could make a difference, even improve the state of healthcare, only to bump up against the reality that no matter how hard I worked, my efforts would never make a dent, much less an impact. I was also moving far too slowly toward financial success, and I was forgetting what it was like to have fun with my nursing job at the hospital.

A quick look at my nursing colleagues who had been in nursing for 20 years or more showed me that my future held more of the same. Not that they weren’t trying really hard, but their passion for nursing had died. I could see that my passion was starting to die too and wondered if I might not be wasting my potential. I decided to start my own business as a legal nurse consultant.

Einstein said you can’t solve a problem with the same mindset that created it. I knew whatever mindset got me into nursing school was not the mindset I would need to start my legal nurse consulting business. So I committed to 5 Promises. These promises became the 5 Promises I have continued to renew daily for almost three decades, and which changed not only my nursing career but my entire life.

Look for each of my 5 Promises in my next 5 blogs.

Success Is Inside!

P.S. Comment and share what you believe it will take for you to unleash your legal nurse consulting dreams.

We all know there’s no one magic formula for prosperity and happiness, but there’s one common denominator I’ve found among successful nurses: they have a passionate drive to do what they do. They are on fire. Some inner spark in the mind, spirit and soul burns intensely, driving them over seemingly insurmountable barriers. Kind of like the passion we feel for a newborn baby. I just got back from my great niece’s christening in San Diego.

I was there the night she was born (March 29, 2009) and it was love at first sight. There’s nothing like the love we feel for a new baby, but wouldn’t it be nice if the love you feel for your work could be almost as strong as the love you feel for a baby?

Ask yourself if you’re passionate about the work you do as an RN. If the answer is no, it’s nothing more than a nursing job. Don’t say you go to work every day because of the family and bills. We’ve all got those. While we can’t all quit our jobs and just play in our garden or hold precious babies all day, we can set up our lives to enjoy our work. Just because we have to make a living doesn’t mean that we have to feel like we’re not living to make it.

When I started my legal nurse consulting business in 1982, I felt like I was birthing a baby. I had to work overtime at the hospital to pay my mortgage. Because my passion for starting my business was so strong, I was willing to give up TV, a social life and every spare minute I had to go for what I wanted. Was it easy? No. Was it worth it? YES! What do women say they remember most from the deliveries – the pain, or the unconditional love they felt? That’s how I remember my business start-up days. I was in love with the business I was creating, launching and growing.

Because I am passionate about my business and the work that goes with it, I am not really working at all. Does that sound strange or counter-intuitive? It shouldn’t. If you love what you do, it doesn’t feel like work. If you do what you love, you’ll never work another day in your life. Will you go to a job? Sure, probably five days a week. Will some days be harder than others? Sure. When Debra from our accounting department is distributing the paychecks, Tom will sometimes be heard to shout, “This is great! I can’t believe I get paid to work here! Woo-hoo!”

Do you have a “Woo-Hoo!” moment when you get your paycheck or do you have a “Ho-Humm” sigh? Without the fire that only passion arouses, success eludes us. If you’re not passionate about an idea, you won’t do what it takes to carry it out, because pursuing that idea would be way too hard without passion. Would a mom be able to go sleep deprived for years and do all that she does to care for her child without love?

To live passionately is to act. If you’re true to yourself, you’ll put energy behind your passions and take the necessary actions to bring them to fulfillment.

Passions are lived out in as many expressions as there are people. Yours are inside you, and they will reveal themselves with ease if you listen carefully. Take some time today and listen for your passion. It might surprise you and you may end up never working a day for the rest of your life.

Passionately yours,

Success Is Inside!

P.S. Please comment and share why you are passionate about what you do.



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