Marketing

One of the marketing strategies I teach in the CLNC^® Certification Program is to network with everyone who comes within three feet of you. In this quick video, Catherine Cass, RN, CLNC shares how she used this marketing strategy right out of the Core Curriculum for Legal Nurse Consulting^® textbook to land a lucrative testifying expert position – even before she’d left the CLNC^® 6-Day Certification Seminar in Las Vegas.

It doesn’t get any better than this.

Success Is Inside!

All smart business owners use social media to promote their services or products and so should CLNC^® consultants. Here are some simple ways successful Certified Legal Nurse Consultants are using social media in their CLNC^® businesses.

Talk to Your Friends – Let all of your friends know you are a Certified Legal Nurse Consultant. Ask each friend to connect you with an attorney she knows. Almost everyone knows an attorney, so if you have 250 friends, that’s 250 attorney-prospects waiting to hear about you and your CLNC^® services.

“In this day and age, one would be foolish not to utilize the marketing power of social media to help get the word out that you’re a Certified Legal Nurse Consultant. Through social media I have been very fortunate to have numerous friends and family members actually network for me. Their efforts have led to new attorney-clients and successful business relationships. New cases coming my way with no effort on my part – you can’t beat that!”

Julie Somen-Becker, RN, BSN, CLNC

Talk to Your CLNC^® Colleagues – Invite your CLNC^® subcontractors and colleagues to be your friend. Social media’s messaging tools are a convenient way to refer cases to expand each other’s business. Direct messaging is also convenient for referring experts and CLNC^® consultants.

“My social media contacts are primarily Certified Legal Nurse Consultants. I only spend 6-7 minutes a day on social media, but I have increased my pool of CLNC^® subcontractors with that minimal time investment. It’s well worth the time that you invest if you spend it wisely.”

Lawrence Frace, RN, CLNC

“I use social media to network with Certified Legal Nurse Consultants about potential testifying experts and new ideas for marketing campaigns. I’ve received some great ideas from other CLNC^® consultants and have reciprocated with some of my favorite rain-making tips. Keep your posts professional and assume everything that you write is public.

Dorene Goldstein, RNC, CLNC

Talk to Attorneys and Share Information – You might not want to “friend” your attorney-clients in order to avoid blending your personal and professional life. However, the question really doesn’t have to be “Do I friend or not?” Just create a business page for those professional relationships. That way you can keep your “friend” profile private and your “professional” page public. Your professional page can be a place to post useful links, share information, foster a sense of community and maintain your presence as a valuable resource.

“One attorney was asking a question about an OB case. I used this opportunity to educate him about the issues in his case, and by doing this I gained his trust. About a month later when I sent him a marketing packet and followed up with a phone call, he offered me that exact same OB case to review.”

Dorene Goldstein, RNC, CLNC

Facebook and Google Plus have made it easier than ever to get involved in social media. It’s a new world full of opportunities to expand your legal nurse consulting business. Used practically, professionally and purposefully, it can help expand your pool of CLNC^® subcontractors and experts, keep you in touch with your network of CLNC^® colleagues and attorney-clients and help you find new markets and attorney-prospects for your CLNC^® services.

Success Is Inside!

Exhibiting is one of the most effective marketing strategies for Certified Legal Nurse Consultants, but only if you follow up. After any event (seminar or conference), the attorney-prospect is going back home to his hectic routines. No matter how much you hit it off in person, you will need to be persistent in your follow-up to recapture the attention you had when the attorney was thinking about you and your CLNC^® services, not about upcoming depositions, trials or briefs.

Certified Legal Nurse Consultant Dorene Goldstein proves how following up paid off big for her and will for you too:

“I spent more than a year marketing to a group of attorneys who are now among my biggest clients. I met them while exhibiting at a legal conference and they expressed interest in my CLNC^® services. After the conference, I followed up with a phone call. The next month I did the same. Six more calls and six months later, when most people would have given up, I made the decision to continue to pursue these potential attorney-clients because I knew they were hot prospects, even if they didn’t know it. All I needed to do was get into their office and show them how I could help them with their medical-related cases.

My persistence paid off when one attorney-prospect took my call. I was ready with my script and set up an appointment to meet him in his office. Today they are my biggest client. I can’t imagine what would have happened if I’d given up. I learned from this experience that when you continue to follow up to pursue a big opportunity, it will pay off big!”

Dorene Goldstein, RNC, CLNC

Success Is Inside!

I have been an RN for well over 35 years and became a Certified Legal Nurse Consultant last year. I now have my own very successful CLNC^® business.

I learned about legal nurse consulting by seeing Vickie Milazzo Institute ads for 15 years. During that time, I thought of becoming a Certified Legal Nurse Consultant but the timing was never right for one reason or another. Early in my career I felt I wasn’t experienced enough and midway through my career, life was happening with family and financial responsibilities. Last year, I saw the ad with Vickie’s photo once again and something just clicked inside me. Instinctively, I knew this was my next career move. Having worked in the home health care field for seven years, I loved the autonomy, the field work and the attachment to my patients and their families. However, I was getting quite tired of the constant bureaucratic demands. I was at the brink of burnout so the timing for me to pursue a career change was right. I quickly enrolled in the VIP CLNC^® Business System with financing.

I watched the DVDs for a total of 65 hours and soon scheduled my CLNC^® Certification Exam. Throughout the process of my newfound education, I was excited at the prospect of using my extensive nursing knowledge and experience, creating a business of my own, educating attorneys and others on medical issues (I love to teach) and continuing to help people.

I took the CLNC^® Certification Exam at a Prometric Testing Center, and I was so happy when the screen on the computer displayed my passing score that I cried for about 10 minutes. I was now a Certified Legal Nurse Consultant. I went home, immediately put all my marketing materials together and mailed out 25 packets. Within three days, an attorney at the biggest law firm in my county called me to meet with him and his paralegal. He was very excited that I was so close. This firm does only personal injury and medical-malpractice cases. A few days later, I went to my first attorney meeting to sell my CLNC^® services. Unbeknownst to me, there were nine attorneys, three paralegals and three executive assistants waiting for me at this meeting. If this was a test for how I would do under pressure, I am proud to say I passed with flying colors.

During my interview, I focused on them and how I could help solve their problems (just like Vickie teaches). I asked several questions about what their biggest challenges were and how they were currently dealing with those challenges. I then explained how my CLNC^® services would enhance what they were already doing because I had the benefit of knowing the ins and outs of the hospital structure, workflows, hierarchy, etc. I emphasized that I have always analyzed, assessed, evaluated and made critical decisions about nursing and medical care. I addressed each of their challenges with confirmation that “this is why you need me” (sound familiar?). I emphasized the unique involvement of the paralegals and executive assistants and shared how I could help free them up to focus on their respective duties. After 45 minutes, I walked out of the office with nine cases to review. I worked on the three most urgent cases first and returned them within five days. My attorney-clients were very impressed at my timeliness, professionalism, ability to work with their staff and the quality of the reports I provided. I completed the other six reviews within seven business days and again they were very impressed. After the initial reviews, I helped prepare those nine cases for litigation and acquired new cases as well.

Incredibly in the first two cases, I discovered tampering of the medical records. The two attorneys working these cases were awed at my discovery. Both cases settled for significantly more than was previously anticipated. The ability to detect medical tampering has catapulted me to success with this law firm.

I was not at all afraid to put myself out there because I felt so confident with my clinical background, my experience and the education I received from Vickie in the CLNC^® Certification Program. Having prepared myself to market also helped me feel confident. I think preparation is key to anyone’s success. I know in my soul that I have a lot to offer any attorney who is willing to work with me, and with that mindset, I can’t fail. My standard of excellence gives me great confidence as well. You have to believe in yourself and what you are offering in order for others to believe in you too. Being focused, self-directed and clear in what you want to accomplish is absolutely crucial for success.

Transitioning from my full-time home health care job, where I was earning $120,000/yr to full-time CLNC^® consultant at $225/hr took me exactly four weeks. I consult with 12 attorneys in this firm, billing $8-10,000 a week on average. I have built a potential $500-600,000 a year business in the last six months. My goal is to create a $1 million business within the next two years.

My life has changed forever, in more ways than I can include here. These are just some of the highlights:

• I work from home: no commute, no traffic, no weather issues, no burnout!
• I built a brand-new 10,000 sq. ft. home.
• I created my own financial freedom.
• I built a successful CLNC^® business with a high profile in the legal community.
• I gained an abundance of new friends and business associates.

Of course, no success is possible without a support system. First and foremost, I thank God every day for my blessings. Many thanks to my husband and my mother for their endless support. Equal appreciation to Vickie for the amazing preparation I have been so privileged to obtain. As Vickie says: “We are nurses and we can do anything!”^®

Guest Blogger Profile

Carmen Stine, RN, BSN, CCM, CLP, CLNC has more than 35 years nursing experience in critical care, ER, Burn ICU, managed care, longterm care, home health care, hospice care, risk management, case management, and utilization management. Carmen specializes in medical-malpractice and personal injury cases. She is also a Certified Case Manager and Certified Life Planner.

Everyone makes New Year’s resolutions and everyone breaks them just as quickly as they make them. Lose weight, do more marketing, spend more time with the family, spend less time with the family… a week after New Year’s most people have forgotten their resolutions and are caught back up in the speed of life, all except for one thing – technology.

Technology is different. We use technology every day in some shape or form. Whether it’s our Android^®-based phones, iPhones^®, Windows^® 7, software for our legal nurse consulting businesses or even the GPS in our cars we use to be on time for that new attorney-client. Technology is part of our lives. Some Certified Legal Nurse Consultants adopt new technology easily. Others have to be dragged forward kicking and screaming.

For 2011, my New Year’s first resolution is to learn how to use at least one new software program and my second is to improve one system at the Vickie Milazzo Institute with new technology. I’ve got some personal ones as well but they’re private (and I haven’t broken them yet!).

Regarding my first resolution: learn new software. Easy. I’m upgrading my laptop to Windows 7 and learning one flavor of virtualization software.

The second resolution will be harder. I’m always on the lookout for ways to improve our systems here at the Institute. This year I’m keeping my eyes open for new ways to improve collaboration on group projects via technology. That will be a real challenge.

How about you? What tech-related New Year’s resolutions have you made or will you be making? What new technology purchases are on the slate for your CLNC^® business? Will it be software, a new computer or something else, perhaps even something at work or for your family? Your new technology may come from some place that surprises you and me both.

I wish you all a happy and prosperous New Year and look forward to sharing more Tuesday Tech Tips along the way.

Keep on techin’,

Tom

Marketing is one of the simplest subjects you will ever study. So, why do some people fail miserably at it? Because they just don’t do it.

Wayne Gretsky, the famous hockey player, once said, “You miss all the shots you don’t take.” These words of wisdom apply as much to marketing as they do to hockey.

The easy part of launching your Certified Legal Nurse Consultant business is developing your marketing plan. But a plan without action won’t get you attorney-clients. Develop a plan, set measurable, results-oriented objectives and target dates, then act on it.

For example, if you set a goal of marketing to five attorneys each week, you can meet that goal without accomplishing any results for your CLNC^® business. Instead, set a results-oriented objective for your CLNC^® business, such as marketing to a minimum of five attorneys weekly until you get a new attorney-client. This results-oriented objective not only propels you to act, but requires you to act until you achieve the desired result for your legal nurse consulting business.

Most people know what they need to do, they just don’t do what they know. Get out there and just DO it!

Success Is Inside!

A genius for all times, Albert Einstein once said, “You can’t solve a problem with the same mind that created it.” When I first read this, I contemplated its meaning and thought: It is only a problem if I allow myself to view it as such. Applying Einstein’s statement in a practical way to my everyday CLNC^® business, I thought: to solve a problem I’ve obviously helped to create, I need to start with a new and fresh MIND.

For example, we condition ourselves to do things the same way, rarely trying new and fresh approaches. For many of us, myself included, the Pavlovian response to new ideas and solving problems is, “The problem with that is….” Well, the problem with that is precisely what Einstein knew – that we can’t solve problems as long as we make them problems. Unless you change your mindset, your thoughts or your inner talk, you will get the same results. Every problem will be a problem when instead it could be a real adventure and opportunity.

Oversimplification? Perhaps. CLNC^® business applications? Infinite. One of the things that makes my husband Tom good with computers is that he doesn’t see a computer problem as a problem. He simply views it as a fun puzzle to solve. I’ve watched him call tech support on an issue and then help the techie resolve it simply because he thinks with a different mindset.

Insanity is defined as doing the same thing over and over and expecting a different result. Nurses often find themselves struggling to change their careers and change their lives with the same mind and the same thoughts that got them to where they were in the first place. The same mind that saves the lives of patients in the middle of the night when the rest of the world is sleeping can surely undo what keeps you from moving forward with your career goals for your future.

As an RN, you already know how the mind works. Here are a few strategies for putting what you already know to use.

Break the Patterns

Your mind is made up of neural pathways that are like roads connecting bits of information. Most of us have found ourselves walking or driving home only to jolt alert and wonder how we got there so fast. The road is so familiar we follow it automatically. The same thing happens in your mind. Once you learn a thing and do it over and over, you follow that pathway from one thought to another automatically, which allows you to walk, speak and move a fork from plate to mouth.

The mind likes patterns, and it’s not always easy to break a pattern. But breaking a pattern presents an opportunity for finding a new solution to a recurring problem. Merely going to an unfamiliar coffee shop to brainstorm ideas can give you a new mindset. You’ll discover fresh ways to implement new and useful solutions.

Stimulate New Senses

The mind stores information along with the entire sensory environment present when that information is acquired. That’s why the smell of vanilla cake baking can bring back a memory of a favorite aunt or the smell of motor oil always reminds you of that time your car broke down on a lonely road. Manage sensory input and you can redirect your neural pathways, at least for the time it takes to tackle a problem. Use candles or potpourri or simply reach into your pantry for a wealth of stimulating scents.

Change Some Small Action or Behavior

Often taking action, even a small one, will automatically change your thoughts. Try this: instead of going immediately to your computer, if that’s your habit, stop instead to write out a short list of what you want to accomplish and then power up.

For example, consider the two CLNC^® consultants I was mentoring on marketing. The first was complaining about the lack of attorneys in her rural area. She thought her market was limited. The other CLNC^® consultant, also from a rural area, had marketed to attorneys outside her town and was so busy she was struggling to keep up. She thinks the market is unlimited. In fact, it was exactly that attitude that led her to the action that got her the positive results.

Think about which mind you have working to solve your Certified Legal Nurse Consultant challenges. Try Einstein’s approach beginning today. Visit a new coffee shop, burn a scented candle or change one small action or behavior each day. Your problems and challenges won’t disappear, but suddenly you’ll find them easier to solve. You may even awaken the genius that is within you.

I’m no Einstein, but…

Vickie

My twin brother, Vince, loves animals – I think on some days even more than he loves people. He’s always trying to get me to buy a horse or a dog and whenever he does, Tom chimes in “this is the woman who kills houseplants.”

I’m gone a lot, between business travel, personal travel and just being out with friends in Houston. Historically, every plant I would bring into our home was usually dead or dying by the time I returned from one of my trips. It was so bad that I started expecting them to be dead and I worried about how they were doing and what I’d find when I got home. After my last cactus died, I almost gave up for good. And for sure, this negative mindset wasn’t helping. Was I possibly killing my plants with my thoughts?

Then I discovered orchids and they’ve become my favorite houseplants. They’re the perfect plant for someone like me because they thrive so well on their own and even love being neglected. I love their delicate beauty, their range of colors and their various shapes. Like many first-time orchid owners I had no idea how to treat them.

At first I fed them too much plant food. They survived being overfed but I could sense a rebellion was about to take place. Next I over-watered them, practically drowning them. Next I neglected them, allowing them to tell me when they needed attention – usually by starting to wilt or wither. Finally, I learned to strike the perfect balance between care and neglect. I now water them lightly every 7-10 days, feed them only occasionally and always treat them gently and with kindness.

Today when I return home, my orchids are there for me and are just as beautiful as when I left them. I imagine that they’ve been looking forward to my coming home, breaking up the silence and monotony of an empty house and add some life to their existence.

When I think about my orchids, I sometimes think about your legal nurse consulting business and your attorney-clients. Are you treating your CLNC^® business or attorney-clients like orchids? Are you helping them to prosper and grow?

When you have too many distractions or cluttered thinking in your life, that’s like over-watering your orchids. You’ve got too much going on, too much coming in, to achieve the perfect balance of attention or attentiveness that you must pay to your CLNC^® business and your attorney-clients. You end up flooded with input and your output dwindles. Turn off the TV, step away from the Internet – make some time for stillness and to gather your thoughts. Don’t over-water yourself.

You can also over-water your attorney-clients. Too many phone calls, too much contact and you over-water them. It’s a delicate balance. You must retie the connection but you don’t want to become an annoyance. Constantly commenting on their Facebook page, tweeting them or emailing them for no good reason may be too much. Put yourself in their “pot” and ask yourself how much “water” you would need.

Likewise, if you’re not paying enough attention to your legal nurse consulting business and to your attorney-clients, it’s like you’re neglecting your orchids. You’re allowing your CLNC^® business to wither or die. Your past attorney-clients no longer hear from you because you’re not retying the connection. You’re not prospecting for new CLNC^® business and then you start wondering why your legal nurse consulting business is not growing. Don’t neglect your CLNC^® business or your attorney-clients. They both need constant care (and a few nice words now and again).

Finally, if you spend too much time preparing to launch your CLNC^® business and not getting out to market or find new attorney-prospects, it’s like you’re over-feeding your orchids. You can pour so much time and effort into getting ready to be in business, creating the perfect business card, marketing package, home office, sample reports, etc. that you never get out and get into the business. One Certified Legal Nurse Consultant, Larry Frace calls this professional bradycardia. He literally had to force himself to stop preparing and start working as a CLNC^® consultant.

You can over-feed your attorney-clients too. I remember my second attorney-client, I gave him the same level of information that I was giving to my first attorney-client (his philosophy – tell me everything you know). I figured if the first attorney-client liked it, so would the second. It turned out I was over-feeding the second attorney-client. He thought I was flooding him with information he didn’t need. Right or wrong, I learned through this experience, that attorney-clients come in all shapes and sizes and I learned which attorney-clients to overfeed and which attorneys thrived on small doses of information.

Your CLNC^® business and attorney-clients are as precious as orchids. Treat them like these stunning flowers and your professional relationships will blossom and grow.

Success Is Inside!

I asked the CLNC^® Pros to share their favorite easy-to-use exhibiting strategies for gaining new attorney-clients. Add these top 10 marketing ideas to your next exhibit with attorneys.

1. Make your legal nurse consulting exhibit eye popping, big and colorful. Not too busy, not too much information. You don’t want the attorneys to be confused or put off by having to read too much. Make sure you have enough light on the exhibit so that it can be easily seen, even from a distance. The display does not have to be huge. If done well, a simple table top display can be very effective and easier to manage.

“I have banners that hang in front of or behind my booth that include my business name, logo, phone number and website. They have grommet holes for easy attachment and they roll up easily for storage. They get the essential information out visibly, look great and aren’t expensive.

Last year I exhibited at a local event. It was small and not costly to exhibit. Although the attendee list was small, I ended up gaining two excellent attorney-clients from that event. I never sat down and made an effort to draw in every attorney that walked by my booth. One attorney told me that large exhibits did not impress him. He was much more interested in the personal touch and the conversation in which we engaged. He thought I had a lot of “guts” and that’s what drew him to me. He actually didn’t even live in my city. He lived 120 miles away and I now get every one of his cases. He is a very busy personal injury attorney, and he has referred many of his colleagues to me.”

Dale Barnes, RN, MSN, PHN, CLNC

2. Get the best location in the exhibit hall that your advertising dollars will buy. Your CLNC^® business will benefit when you are on a main aisle close to the entrance…or the food!
3. Promote your risk-free guarantee as a Certified Legal Nurse Consultant on your display and when talking to attorney-prospects.
4. If you are exhibiting at a conference that has 500-1,000 attorneys attending, take someone with you so you don’t miss a single opportunity to promote your CLNC^® business.
5. Dress professionally and maintain a high level of energy. Energy is contagious. Having fun and being professional are not mutually exclusive. Stand in front of the booth, not behind the table and don’t sit down. This creates the space for the attorney-prospects to easily approach you. Even if you have to move out into the aisle approach the attorneys to invite them into your space.
6. Give attorney-prospects promotional materials or items that have your contact information and promote your legal nurse consulting business. People like to get free things to take with them (pens, Post It^® notes, audio CDs on topics such as electronic medical records, etc.). These are items that they will be using well into the future and when the day comes that they just can’t figure something out on one of their cases, they will remember you, and right at their fingertips will be your contact information. As they sit there twirling their pen, they will see that the answer to their prayers is right in their hand.

“One attorney told me that he couldn’t remember my name when he was struggling with a case, but when he took his pen out of his mouth, there I was. He always says that that was the best pen he has ever had.”

Nikki Chuml, RNC, FMC, PRN, CLNC

“Give away fortune cookies that have a catchy fortune and your contact information. The fortune can read, ‘Confucius says lawyers that understand the value of Certified Legal Nurse Consultants succeed where others fail!’”

Dorene Goldstein, RNC, CLNC

7. Include a drawing for a free case screening in exchange for the attorney-prospects’ business cards. This gives them a reason to stay connected. You can have as many winners as you have time for. Many Certified Legal Nurse Consultants use this strategy as a way to get their foot in the door. Most tell us that when they call the law firm to announce the free screening they get through to the attorney with ease. As one CLNC^® consultant says, “It works every time.” You can also have a drawing for an in-house presentation on a topic relevant to the law firm’s medical-related cases and again have as many winners as you have time for.
8. Never leave your CLNC^® booth and always exhibit to the very end. You’ll meet some of the best attorney-prospects near the end of the day. Also, stay during session time for the attorneys who skip a session to get an edge on the exhibits.
9. Attend all social functions sponsored by the association to which exhibitors are invited. Make it your goal to meet at least 5-8 attorneys at each function.
10. Stay off your cell phone and computer at all times when attorneys are in the exhibit space.

Use these top 10 exhibiting strategies from these CLNC^® Pros the next time you are in front of attorneys to guarantee you take home a new attorney-client every time.

Success Is Inside!

Vickie, I just have to tell you about my recent exhibiting success. I started my Certified Legal Nurse Consultant business 5½ months ago after a long hiatus from nursing. I was fortunate to be able to work on my legal nurse consulting business full time and I made a concerted effort to use the marketing strategies I learned from the CLNC^® Certification Program. I got my first two cases on the same day within a week of my launch date just networking with friends. This networking brought me two attorneys and seven cases in the first three months.

To create immediate success for my legal nurse consulting business, I decided to exhibit at a statewide plaintiff attorney convention. I put to use the event marketing information in the Core Curriculum for Legal Nurse Consulting^® textbook, NACLNC^® Apprenticeship and Advanced CLNC^® Practice-Building Programs. I decided to spend the money to hire a graphic designer to create a professional tri-fold exhibit I could use repeatedly. I was thrilled with the final product and thanks to the information I received from Vickie Milazzo Institute, my exhibit booth looked attractive and professional.

I stood in front of my exhibit throughout the convention and introduced myself to most everyone who walked by. I passed out numerous business cards and brochures. I focused my conversations on how the attorneys were currently screening and developing their medical-related cases and how I could save them time and money. On the first day, I stayed until all attorneys and all but two exhibitors had left the exhibit hall. Ten minutes after returning to my hotel room, I got a call from an attorney-prospect who was waiting by my booth with medical records for me to review! Needless to say, I ran downstairs to meet with him. Believe it or not, I walked away from that convention with not one but two sets of medical records and retainers for both cases from that one attorney!

I received permission to follow up from every attorney with whom I spoke. I also gave free screenings to three attorneys who were particularly interested in my CLNC^® services. Two other attorneys asked me to call them after the convention to discuss a case on which they needed help. The day after I notified one attorney of his free screening, he called me to discuss a case he wanted me to handle. He needed help with several cases and wanted to get started. His firm handles a large number of malpractice and negligence cases so this opportunity really opened doors for my CLNC^® business.

I was surprised on the second day of the convention when one of the other two legal nurse consultant exhibitors shut down their booth (three RNs were exhibiting together). It was “tax-free shopping” that weekend so they closed their booth at 11:00am and went shopping! Needless to say, they had not attended the Vickie Milazzo Institute’s CLNC^® Certification Program. Since the convention was only 2½ days, they lost a huge opportunity to meet attorneys.

All in all, as a result of exhibiting at this one event I came home with the following:

• Two sets of medical records and retainer fees for each case from the same attorney.
• Requests from two attorneys to call regarding cases on which they need help.
• Request to screen a case for merit from a new attorney-client.
• Request to locate two testifying experts.
• Plus I received the attorney mailing list database from the association sponsoring the convention.

While exhibiting is not cheap nor easy, it definitely paid off for me. It gave my CLNC^® business statewide exposure and I will be hiring my first CLNC^® subcontractor to help with my rapidly increasing case load. I love my new career as a Certified Legal Nurse Consultant and look forward to many years of exhibiting success.

Laura H. Beard, RN, BSN, CLNC is president of LHB Medical-Legal Consulting located in South Carolina and specializes in medical malpractice, personal injury, workers’ compensation cases and Medicare Set-Aside Allocations.