goal

You know that thing you have always wanted to do? I confess I am often perplexed by a person who can never for the life of them achieve a goal they’ve set for themselves. They set the goal, they want the benefits of achieving that goal and then that’s the end of it.

For example, a nurse wants to start a legal nurse consulting business to earn more money and have more free time for family. Great goal, but then the reality check: reaching that goal is going to require work, like working before it’s time to report to that full-time job at the hospital, plus working again after getting home from that hospital job and, oh yeah, working on that coveted weekend off. And did I mention work?

I spend a lot of time with nurses all over the U.S. Some of them have a difficult time relating to my success until I remind them I started out just like they are going to have to – with a full-time job at the hospital. Plus, I had to work overtime just to pay my mortgage. To launch my legal nurse consulting business, I was going to have to work. That was okay. After all, nurses aren’t afraid to work. When this mouthy, opinionated, Italian girl faced the choice of working really hard for the rest of my life at a dead-end job, or to get to work on me, you know what I chose.

If you want to succeed as a Certified Legal Nurse Consultant, today I only have three words of advice: Get to work!!!

Success Is Inside!

A marketing plan without accountability is not much of a plan and is unlikely to get you the attorney-clients you want for your legal nurse consulting business. Accountability is the muscle in your marketing plan. Making a plan without accountable goals is like grabbing for a fistful of rain.

For example, if you set a goal of marketing to five attorney-prospects each week, you could meet that goal without accomplishing any results for your CLNC^® business. While this goal sounds like a good objective, the objective of simply meeting the goal is in no way accountable to you and your CLNC^® business. Instead, you must develop an objective that is accountable to your legal nurse consulting business. That means developing an objective that reaps a result.

Here’s one example of an accountable objective, “I will market to attorneys to obtain one new attorney-client each month.” This results-oriented objective not only propels you to act, but requires you to act until you achieve the desired result. While you’re setting up your accountable objectives, attach a target completion date to each objective and hold yourself accountable for hitting it.

I teach that during the first 30 days of your CLNC^® business the most important thing to do is take action every day to create the habit of acting on your business, but beyond 30 days it’s a mistake to think that just taking action is making progress. The savvy Certified Legal Nurse Consultant knows that when your actions meet accountable objectives you’re truly making progress. Make sure you’re one of the CLNC^® consultants taking action, making progress and not just making plans.

Success Is Inside!