Communication

We all love social media. For example, I use Facebook to communicate to all Certified Legal Nurse Consultants and aspiring CLNC^® consultants. I love reading details of your lives and seeing the fun photos you post. One Certified Legal Nurse Consultant told me that what she loves most about Facebook is that she never has to worry about keeping up with her friends’ email addresses – because their Facebook address never changes. If she’s on Facebook, she’s always in touch with them. This is really a radical form of communication and allows connection with more and more people, including attorneys, who are joining Facebook every day.

Something I’ve noticed though – social media can quickly move from a means of communication to an obsession. One can get caught up in all of the things to do there – the games and other ancillary applications. That’s my issue with social media. Clicking your mouse to get points to build a hen house for your farm or sending someone virtual hugs, flowers or groceries seems like a crazy waste of time.

Where we focus is where we yield results, and let’s face it, building a better farm, sending pictures of flowers and answering meaningless quiz questions becomes a feel-good addiction that reaps little more than distraction from vision and purpose. Does “I got a new llama for my herd today” or “I answered a quiz about Pop-Tarts^®” really sound better to you than “I got three cases from a new attorney-client today”? The way you unwind is certainly your personal choice, but I prefer to find my relaxation in nature, taking a walk or listening to the clacking of my bamboo while enjoying a glass of wine in my backyard. Relaxation has a beginning and an end but the demands of a “virtual farm” never will.

For successful Certified Legal Nurse Consultants living in the real world, those meaningless feel-good addictions are something we avoid. We spend our time growing our legal nurse consulting businesses, not fertilizing our virtual farms. I’ve gone though and blocked just about every “application” I can on Facebook to keep those “requests to bale hay” from cluttering up my wall. I appreciate that someone loves me enough to want to send me a virtual pet – but I’m busy with my legal nurse consulting business and connecting with my family and friends – and I hope you are too.

Social media is a great thing. It’s changing the way we connect and communicate. Just make sure that you’re using it to advance your legal nurse consulting business or to truly connect and communicate with your “friends.”

Success Is Inside!

When you communicate to attorneys, whether by speaking or writing, you can choose the response you want. That’s not a typo – I don’t mean your response, I mean the response from the attorney with whom you’re communicating. You can guide the response you’ll get by the words you choose.

For example, if you want to instantly get the attorney’s full attention, use signal words such as, “here’s how to,” “the opposing attorney will probably argue” or “this will almost certainly be an issue in the case.” Phrases like these alert the attorney that important information is about to follow.

Because your goal is to maintain an associative relationship with your attorney-clients, you will also want to use collegial phrases. For example saying, “let me share something I learned” is more collegial than “let me tell you about this.” Hearing these words, the attorney expects to benefit from, and possibly be enriched by what you are about to say, versus feeling they’re about to receive a lecture.

When explaining a medically complex situation, preface with, “this is how I would explain it to a jury” or “if I were explaining this to a jury, I would tell them….” This allows you to get down to the attorney’s level without insulting the attorney’s intelligence.

In addition to “sharing,” you can also use words that stimulate thought, inspire creativity and transform passivity into action. Think about famous persuaders such as Abraham Lincoln, Winston Churchill, John F. Kennedy and Martin Luther King. How did these orators persuade us to their way of thinking?

First of all, great persuaders sprinkle their speech liberally with “fat” words – freedom, love, success, judgment, loyalty, privilege, honor, generosity and together. Try putting any of those words in your CLNC^® tote bag. You can’t see them or touch them, but they sure feel good when you hear them. “Fat” words are empty of content but full of meaning. Take the word pride. You can’t hold pride in your hands. You can’t see it, hear it or taste it, yet it has exquisite meaning. Tell someone “I’m proud of you” and notice their immediate response. Think about these phrases:

“I value your judgment.”

“It’s a privilege to be here.”

“Working together we can…”

When Lincoln said, “Truth is generally the best vindication against slander,” he used three fat words in a total of eight. Look for opportunities to use fat words to inspire or persuade friends, family and associates, then turn your efforts to your attorney-prospects and clients. Notice the difference between “thanks for your time” and “I’m honored you took the time.” Even though both phrases work; they impact differently.

Great persuaders also use presuppositions such as fortunately, unfortunately and luckily. Such words, at the start of a statement, presuppose the next part of the statement to be factual. “Fortunately, you have the stronger position in this case” “Unfortunately, this fact hurts the case.” Another form of presupposition includes such words as odd, aware, know and realize. They presuppose a situation while at the same time embedding a suggestion.

“Are you aware that the medical expert missed an important issue?”

When talking with a prospective attorney-client always say “when” instead of “if,” “When I take a case for you I’ll be sure to…” or “When we’re working together….” Be positive and assume they’re already in a relationship with you and your legal nurse consulting business.

Another powerful use of words is the use of “linking words,” such as and, but, while and even. Linking words suggest cause and effect. Great persuaders use linking words to link verifiable experience with suggestion, making their ideas more believable, more readily accepted.

Most of us use linking words in a negative context. The two most commonly used linking words are and and but. By merely changing your unconscious use of those two words to a more conscious application, you’ll gain persuasion power. When you tell a subcontractor, “I love your work, but I don’t like how you go into too much detail,” the negative message is what is retained. “I don’t like how you go into too much detail” is what comes through loud and clear. “I love your work” goes unnoticed. It gets cancelled by the linking word but. When you change your language to use the linking word and instead of but, you send a different message – one more appropriate, “I love your work and I prefer that next time you avoid so much detail.” Your communication is less damaging and it still sends a constructive message.

Even more effective is linking two verifiable bits of information to a suggestion. This powerful technique takes more thought but is very effective. Here’s an example – “Fuji apples are red” – that’s verifiable, you can see it. “They crunch when you bite them” that’s verifiable too – you can hear them crunch. “And they taste wonderful.” In sales terms this is called a “yes set.” The first two yeses invite the third. Here’s another example – “It’s a beautiful sunny day outside” – verifiable, “that’s a great photo of your family” – verifiable “and as a Certified Legal Nurse Consultant I can save you time and money on your medical-related cases.” Try this technique with an attorney-prospect and see how many more clients you get.

These word power techniques can help you communicate more effectively for your Certified Legal Nurse Consultant business. Now that you’re aware of how persuasive you can be by incorporating fat words, presuppositions and selective linking words into your vocabulary, you’ll want to put them into action for your CLNC^® business. These word power techniques do require practice, so you’ll need to think about what you want to say in advance so that you cannot only practice, but also think up the most persuasive way of saying what you want well before you sit down to talk with an attorney-prospect. It also helps to evaluate an interview afterward and think of ways you would handle it differently next time. Practice using these techniques in your introductions and elevator speeches. You can even incorporate them into your introductory letters and promotional copy.

Practice word power today to reap improved results for your CLNC^® business.

Success Is Inside!

A study published in Speech Management shows that when meeting someone for the first time, 62% of a person’s effectiveness can be attributed to voice and delivery and only 38% to content. In persuasive speeches, such as a sales pitch, delivery accounts for a remarkable 76% of the presentation’s effectiveness, while only 24% is due to content.

Delivery is the way you talk – your speech mannerisms, the sound of your voice and even how you change your posture as you speak. What you say is important, but the way you say it affects listeners as much as three times more. Your voice is a vital communication tool for your legal nurse consulting business. Effective communication is essential to interviewing successfully with attorney-prospects and for assuring your attorney-clients are fully present when you communicate your opinions on a medical-related case.

As a Certified Legal Nurse Consultant preparing for interviews with attorney-prospects and presentations to attorney-clients, you should analyze your voice to discover where it needs improvement. Do you whisper or mumble? Do people constantly ask you to repeat yourself? Do you find yourself using your parent or cell-phone voice in normal conversation? Do you sound interested or bored? Do you race like a runaway train or buzz along in one endless sentence after another, providing no opportunity for the attorney to speak? Do you needlessly punctuate your speech with ahs, ems, hmms, sighs, “like,” “I mean,” “you know” or other fillers? Or worse, do you always sound like you’re lecturing instead of engaging?

Most of us are not aware of how we sound to others. If we were, we might talk a lot less. I’ve appeared on radio, television and DVDs enough to know all too well how I sound. This process has taught me that the best way to learn your own verbal “ticks” is to record a conversation and then listen to it. Use your digital camera, a video recorder like the “Flip” or, if you don’t have video available, use a simple voice recorder. Try and forget the camera/recorder is on, relax, be yourself and just speak. You can do this on the telephone, in a mock interview with a friend or spouse or simply in a casual conversation.

Now assess whether you sound like one of these:

• The Dying Swan fades out at the ends of sentences – losing all sense of command. Sometimes the dying swan doesn’t even close a sentence and just tapers off in mid-thought. Instead, punch those final words for closure. You’ve spent your nursing career learning how to draw conclusions – do it now in your conversation.
• The Flatliner speaks in a monotonous, boring rumble. Open your throat and your mouth. Imagine placing your voice forward, varying the pitch – from occasional high notes to more frequent low notes. Vary the volume too. When appropriate to what you’re saying, raise your volume. Occasionally, if you’re imparting information that can be done with a conspiratorial smile, use a brief stage whisper – your intended audience will lean forward to listen. That’s when you know you have them.
• The Valley Girl pitches up at the end of sentences, as if questioning. “After the meeting, we went to lunch?” “We ate the best Mexican food?” My legal nurse consulting fee is $150.00 per hour?” An upward inflection indicates hesitancy or a question. Most statements should be made with a downward inflection at the end to suggest certainty and confidence. At the end of a sentence, lower your pitch while still sounding confident.
• The Mumbler sounds like “We’re goan to see-um layer.” This usually results from lazy lips and running words together. Like stage actors, you must practice “biting” the words out. Form your vowels carefully. Own those consonants. Speak with the authority of a Certified Legal Nurse Consultant and slow down if you have to.
• The Whisperer sounds like the shyest person on the planet, but being shy is not an excuse. Having a “soft” voice is not an excuse. Open your mouth, inhale deep into your abdomen and speak up. Pretending you’re on your cell phone in a noisy room is a great way to overcome speaking too softly.
• The Artful Dodger leans back when she’s challenged on a point or unsure of her position. She leans forward when confident but fidgets when verbally cornered. Practice sitting still with a slight forward lean.
• The Conjurer waives her hands in the air while speaking like she’s stirring up the spirits. Keep your hands in your lap unless it’s really, really important to wave them around. Also, keep them away from your face and don’t hide behind them (the attorney can still see you).

Recording yourself makes all the difference in the world. Using a video recorder will let you hear what you really sound and look like when you speak. If you consider the time you’ve spent rehearsing your script for an attorney-prospect interview, you need to spend at least as much time, if not more, energizing the instrument that will deliver those important words – your voice. Chances are you concentrated more on content than delivery and it’s delivery that will prove determinative for your legal nurse consulting business.

Read those percentages at the top of this blog again. Now, focus your attention on your verbal delivery. Record your networking introductions and your answers to common attorney interview questions. Listen to the recordings and honestly assess what you can improve. Re-record it until you sound the way you want to sound – a highly confident, skilled and valuable Certified Legal Nurse Consultant with your nursing experience and education backing you up. You have the confidence – you just need to be confident about it.

Take care of your voice as much as you care for your laptop and iPhone^®. With only a little practice this important marketing tool will gain you instant credibility, visibility and profit while you achieve your CLNC^® goals. Ignore it and you might never realize how many attorneys you’ve lost through poor communication. Even one is too many, so start tuning up your voice today.

Success Is Inside!

Vickie and I have trained our BlackBerries not to rattle, buzz or make noise when a new email comes in. That way we can concentrate for more than 50 or 60 seconds without an interruption crying out for us to “CHECK THAT EMAIL NOW!!!!!” It allows us to control interruptions and check email only when we want, at our leisure.

In contrast, we have a friend who lives and dies by her BlackBerry^®. It’ll beep, rattle and roll and do everything it can to get her attention every time she gets a text, email or reminder. Talking with her in person (or on a landline) can be frustrating as she’s constantly pulling her BlackBerry out of her hip holster (which isn’t hip at all) to see each obviously very and absolutely important communication she’s just received. You can always tell when you’ve lost her attention (What?).

Even worse, she’s developed phantom rattle. When she’s not wearing her BlackBerry (which is rare) you’ll see her reflexively touch her hip because she’s felt a rattle that isn’t there. Anyone else want to confess to this? But even worse than even worse, she’s confessed to me that if she’s in line at the grocery, post office or OTB counter and there’s no email to read, she’ll play one of the games loaded on her device. Even though I consider her a social person, she won’t talk to people, instead preferring to play games or sometimes even re-read email that she’s already read.

As much as I love tech, there’s a time and a place for tech. Sometimes you just have to put down the phone and drive or walk or wait in line or talk. Do you remember the time before cell phones when people would actually engage in civil discourse while waiting in a line or standing in an elevator? Today people use tech to isolate themselves. Their smart phone becomes an excuse to ignore you. Sorry, but I’m too busy and important to say hello to you – I’ve got email to read.

You never know what opportunity you’re missing when you put your head down and play the 15th level of BrickBreaker instead of engaging in a little “Who do you know who…” or “I’m a Certified Legal Nurse Consultant, what do you do?” Every person you meet is a potential legal nurse consulting lead to a new attorney-client or prospect opportunity. Even if they’re part of the 0.003% of Americans who don’t know an attorney (I just made up that statistic), they may simply brighten your day or become a new friend.

This week, make it a goal to talk to people and keep your BlackBerry or other smart phone holstered or in your purse while you’re in public spaces. If we all talked to each other a little more, we’d make the world a friendlier place (and safer to walk and drive around in). In the meantime, stop updating your Spacebook, MyFace and Twister accounts and actually tell a real person what you’re doing and what you do. You’ve got nothing to lose and everything to gain.

Keep on techin’,

Tom

Read Part 2. Read Part 3.

I get a lot of email. Too much email some might say. My inbox starts filling up well before Vickie Milazzo Institute opens, with internal business. I had no idea how much email employees could generate, correspondence from vendors, email from students and Certified Legal Nurse Consultants who need mentoring and who just want to say hello and share their CLNC^® success. Fortunately, I am blessed to be the recipient of professional emails 99% of the time. But the other 1% is what I want to talk about in this blog.

Why is someone communicating to me in all CAPITAL letters or with bad spelling, poor punctuation, rambling styles and with no subject line (Really!). And if that someone is a legal nurse consultant, I worry that they are communicating with their attorney-clients and attorney-prospects, experts and other legal nurse consultants in the same unprofessional way. I have to assume they are. After all, with the possible exception of people with multiple personality disorders (You know who you are, and so do you and you.), most people don’t magically switch styles when they switch email accounts. In fact, some even use the same email account for business and personal – another no-no.

In just three blogs, I’m going to give Certified Legal Nurse Consultants the tips that will guarantee the professionalism of your email communications with your attorney-clients.

Tip #1

Get a real email address. Attorneys communicate with other professionals – attorneys, doctors, engineers, economists, etc. Professionals have email addresses like Marcus.Welby@GeneralHospital.org or B.Smith@SmithBarney.com. Those email addresses communicate more professionalism than NrseJckee2@email.com or LikesKittens@whatever.org.

When you send a business letter you use letterhead stationery and a matching envelope. Think of your email address as your envelope and make it reflect your professionalism. If you have a domain name for your legal nurse consulting business you can easily set up an email account with the hosting provider and have your email address be congruent with your business name. Think Susan.Smith@SmithLegalNurseConsulting.com. That’s called branding and it’s a powerful tool in the right hands.

Tip #2

Use a “Subject:” that makes it clear what the email is about. Many people do not use the “preview” function in their email client which forces them to open the email to see what it’s about. Have you ever opened an email only to find it’s not what you expected or because you couldn’t figure out what it was? I recommend you use a subject that is clear and makes sense, not only today but in a few weeks when you’re searching for an email in a cluttered inbox or “sent” mailbox. If you’re working on a particular case, include the case name somewhere in the subject. If it relates to a meeting, include the date (re: Hawkins case – 10/26 client interview notes) and anything else that will help the recipient decide what priority to assign to reading it.

When someone sends me an email with a bad subject line and I then either reply or forward it, I’ll often correct the subject line by putting my (sensible) subject in front of their (unintelligible) subject. By keeping their subject in the line, they’ll know what the email is about and can delete their subject from further replies, etc. Also, if you change the subject matter of the email, make the appropriate change to the subject line. It only makes sense.

Tip #3

Organize your inbox with folders. Certified Legal Nurse Consultants don’t just keep one general inbox with 547 emails on various subjects. They create subfolders organized by case names or other relevant naming conventions. You do this just like you create paper files in your office. After replying to an email, drag that email into the appropriate folder. That keeps your inbox clear and uncluttered. If you’re waiting for a response, you might keep the original email until you get the response and then file both. Depending upon the communication you can often put a “sent” folder inside each subfolder. Then file the sent email there for easier recall later. This beats searching through a crowded “sent” mailbox and is another reason for using strong subject lines. It makes it easier when searching through those archived messages weeks or months after they’ve been sent or since you last looked at a case.

Tip #4

When you need to communicate a really short message to someone, then do it inside the subject line of the email. End the subject line with “NoMsg” or “EOM” (end of message). This is a wonderful way to communicate a short message to someone. The non-preview people really love this one.

Tip #5

Spend a few minutes figuring out how to turn on the spell-checking function of your particular email client. We use Outlook^® and it’s got a pretty good speller. Just about every email client has a spell-checking function either built in or available as an add-on. If yours does not, then compose your email in Word or another word-processing program that has a spell checker and then cut and paste it over to your email. Nothing, and I mean, nothing (except bad grammar) spells unprofessional more than spelling errors. Even my BlackBerry^® has a spell-checking feature. This helps prevent minor and major typographical errors (but does not replace proofreading). If you do one thing for your legal nurse consulting career after reading this blog, please let it be this tip.

Success Is Inside!

P.S. Comment and share your tips for professional email communications.

People often compliment me and tell me what a great memory I have. While my memory’s respectable, what’s even better is my note-taking prowess. That’s my real secret. I am a voracious note taker in every business situation.

One executive at Vickie Milazzo Institute boils it down to, “The person with the best notes wins.” With that thought in mind, I not only always have a legal pad and pen handy, but also a stack of sticky notes, even in the most informal of meetings. They serve as my external memory, one that doesn’t get erased by sleep, an office crisis or a box of hot glazed donuts.

Have you noticed that as a society we are becoming less skilled at listening? As a legal nurse consultant you can’t afford to be or risk becoming a poor listener.

When you’re talking with an attorney, they must be the center of your attention and you should appear smart and “all in” the conversation. Think about the last time you were talking to someone who was looking past you over your shoulder, checking her Blackberry or appeared to be day-dreaming. Remember how you felt? That’s exactly how the attorney-client will feel – unimportant – if you appear to not be “all in.” You also risk missing a key communication, such as an important issue on your medical-malpractice (or personal injury…) case or worse yet, a deadline. Just like taking notes during the CLNC^® Certification Program increased your exam score, taking notes when you are speaking to your attorney-client will dramatically improve the points you score with that attorney.

Whenever you are in your attorney-client’s office, pull out your Mont Blanc pen (or “be like Vic and buy a Bic”) and your notepad (legal size of course) and take notes as you discuss the case or a future assignment.

If you switch conversations to a different case, switch to a different page. You might be killing an extra leaf on a tree or slaying a forest, but it’s a lot simpler and ultimately more efficient to have only notes for one case per page. That way when you get to your office, you can just file your notes with the corresponding case without having to rewrite a single note.

The more you practice note-taking, the more natural it becomes and soon you can talk, maintain eye contact, smile and take notes all at the same time. The same people in my office who see me take notes all day, every day in every meeting or hallway conversation, are the same people who credit me with a great memory. The notes have become invisible and all they remember is that somehow, day after day, I remember everything we discussed.

Note-taking is a powerful business tool for Certified Legal Nurse Consultants. Start today.

Success Is Inside!

I know that many of you readers come here, read what you want, make use of the information you want and go about your day without ever leaving a comment. One of the main benefits of a blog is the ability to start a conversation directly with Vickie and the other legal nurse consulting readers.

So, if you have been a silent reader of this blog and want to know the benefits of leaving comments, let me give you some tips on why you should be doing it.

1. You’re Alerting Vickie to Who You Are.

If you regularly leave comments on this blog, Vickie will start to recognize your name. Don’t forget the other regular contributors and hundreds of Certified Legal Nurse Consultants who read it daily. They will start to recognize you also.

If you leave some really interesting comments, Vickie may even ask you to “guest blog” some day.

2. You’re Building a Strong Legal Nurse Consulting Community.

A CLNC^® community is built around CLNC^® consultants and their views. Leaving comments is a way of showing that you care and want to share your opinion with others, including Vickie. The comments can be a suggestion, feedback, appreciation or even constructive criticism. Just be sure they aren’t spammy or abusive.

So, even if you are just stopping by, make that little effort and write a comment, even if it’s just a line.

3. You’re Getting What You Want.

You should leave a comment because that’s how Vickie judges what her legal nurse consultants want. Also this is how you can get your questions answered rapidly.

4. You’re Adding Traffic to Your Site.

When you leave a comment, your name will link to your website. People click your link to see what other interesting stuff you write about. Obvious but true. You might get some CLNC^® subcontracting out of it.

5. You’re Connecting with Nurses and Potential Clients That also Read This Blog.

It’s well known that Vickie is the nation’s most recognized expert on legal nurse consulting. Doesn’t it make sense that some attorneys may subscribe also? An attorney searching for information on a particular subject in Google can easily stumble on one of these blog posts. Then they will see your insightful comments, determine you are an expert and give you a call.

I actually had one new client find me through a blog comment. I ended up billing this contact more than $100,000 over the next year. The people who read the same blog post as I did, but didn’t leave a comment that day, didn’t get the business.

Blogging is not only about the author saying her piece, it is also about going out and joining the conversation where it is happening. It’s about reaching out to people and exposing yourself to new ideas.

There is no greater way to brand yourself as a legal nurse consulting expert than to leave insightful and regular comments on a blog like this one…you may even get some new business out of it.

So, let’s start today…everyone leave a comment and introduce yourself to all the other blog readers.

Guest Blogger Profile

Brian Horn is an Internet marketing consultant who specializes in search engine marketing, site optimization, social media marketing, link building and web data analytics. Brian has consulted with Vickie Milazzo Institute for over three years.

Brian also speaks at seminars and conferences throughout the U.S. and Canada on how to use the Internet to improve business.

Read Part 1. Read Part 3.

Obstacles have to be overcome in every economy. What obstacles are you facing now?

Dale: Vickie, my biggest obstacle is time. Particularly trying to squeeze in time to continue marketing every month. I’ve been a CLNC^® consultant for 9½ years, so I don’t have to market at the same level I did in the beginning, but I know that being busy is no justification for not marketing. You taught me to always keep marketing to assure the phone is ringing.

Another challenge during a tough economy is maintaining attorney-client relationships with attorneys who may be dealing with the stress of their clients. Do you have any suggestions?

Dale: One word: communication. In any situation, that’s the factor that enables me to enjoy an excellent relationship with my attorney-clients and to keep them coming back. I’m always a phone call away, and I never let much time pass without being in touch. But more important, anytime I decide to go a different route on a case from what we’ve discussed, or when I have some new ideas, I don’t go forward until I call and talk to my attorney-client. Usually, they’re fine with whatever I’m suggesting as the Certified Legal Nurse Consultant, but they appreciate being kept in the loop. Then, if they get a bigger bill at the end of the month, they’re not startled. Nobody likes surprises of that nature.

Also, if I see something in the record that’s not good for the attorney’s case, I pick up the phone quickly and lay it on the line. It may not be what the attorney wants to hear, but he always appreciates the heads up.

Forging ahead when the world is taking a “wait and see” position shows a very independent and entrepreneurial disposition. How has your independent streak contributed to your CLNC^® success?

Dale: Tremendously. Every day I do what I can to make certain my business is secure, my work is secure, that I have all my ducks in a row and that I have new business coming in. When the world seems to be falling apart around you, everything you do in your legal nurse consulting business takes on a different level of importance. For me, it’s about maintaining what I have and gaining a little too.

What is your best piece of advice to CLNC^® consultants getting started right now?

Dale: My biggest piece of advice is to be prepared for rejection and frustration and to keep plowing ahead. It will pay off. CLNC^® consultants who say, “I’ve spoken to ten attorneys and nobody’s interested,” are going to lose out. Business is a numbers game, and ten attorneys are nothing. Even CLNC^® consultants in rural areas, where attorneys are not as numerous as in cities, can succeed handsomely in their CLNC^® business. You don’t have to market only in your own backyard. You can market anywhere.

In any economy, you need to make a marketing plan and stick to it. Whatever marketing methods you use – whether contacting attorneys in person, on the phone or via mail – be consistent and follow your plan. And always follow up.

Vickie, you always say, “Do what works, not what’s easy.” I’ve known legal nurse consultants who created their marketing packet, mailed them, then sat back and waited for the phone to ring. They were surprised when no one responded. The same thing happened to me. Even when I sent out ten letters and followed up with a phone call, at least half the attorneys said they never received my packet and had no idea who I was. Attorneys, like the rest of us, toss mail they don’t readily recognize.

So I call my attorney-prospects before I mail anything. It takes more time but new CLNC^® consultants should try it.

If you can’t always get through to the attorney, that’s okay; ask for their voice mail. The attorney gets to hear your voice, who you are and why you’re calling. A brief voice mail presentation lets him know that you’re a professional who understands his legal practice. He knows you’ll be sending a packet and that you’ll be following up. I get a much higher success rate when I call first.

Success Is Inside!

I just hung up from mentoring a new Certified Legal Nurse Consultant regarding a med-surg case. After listening to her ramble aimlessly about the case for three minutes, I politely stopped her and said, “I would really like to help you solve your issue, but would you please describe the issue?” After a few more attempts at rambling and a lot more nudging by me to keep her focused, she finally got to the heart of the matter, and we dealt with it easily and swiftly.

As we were about to wrap up, she confessed that she still found it uncomfortable and often unsuccessful to talk to attorneys about her legal nurse consulting role. I immediately realized the source of her problem. I had just lived it! It was her rambling method of communication.

Those of you who know me, know that I tell it like it is. I firmly but nicely shared that I had a direct insight into her communication challenge just from our brief conversation. Attorneys are crazy busy. They’re working for a living. They’re not like patients who lay around in bed with lots of time to spare waiting for the next visit from their favorite nurse, happy for any company other than a bad reality show.

When you are talking to an attorney, you have to focus, focus and focus some more. You cannot go into an interview or meeting with an attorney being unprepared or misdirected. Once you lose the attorney, you lose the opportunity. There’s no place like an attorney’s office to prove the truth of the old saying, “You never get a second chance to make a first impression.”

The fastest way to lose the attorney is to appear unprepared. Practice your presentation before you give it. Try it on a spouse – if you can keep their attention, you’ll probably be able to keep an attorney’s.

Preparation and focus are the keys to successfully communicating and to feeling comfortable about any communication you are about to engage in.

And remember, if you can say it in five words/minutes, try doing it in three words/minutes instead.

Success Is Inside!