attorney-client

One of my favorite things to do in Austin, Texas, other than eating at La Condesa, is walking the trail around Lady Bird Lake. It’s peaceful and relaxing being by the water. You get to see aquatic wildlife and, if you’re fast enough, sometimes you can catch a glimpse of a turtle or two sunning themselves on the bank. On our last trip, while walking the trail, Tom and I had a pretty good laugh over a warning sign we ran into on the trail, obviously put in place by a well-meaning worker from the City of Austin’s Public Works Department. It reads: SIDEWALK CLOSED, USE OTHER SIDE.

While the sign, does indeed seem to point out the obvious, it made me think about legal nurse consultants writing reports for attorney-clients. Whether you’re writing a brief or comprehensive report, you need to point out the obvious, salient points from the medical record for that attorney-client. This includes deviations from and adherences to the standard of care. As a Certified Legal Nurse Consultant, you’re the expert on the medical record and you are the one who must point out the obvious. The attorney is the expert on the law. While you may work with an attorney or two who knows enough about medicine to open a practice as a doctor (unlicensed), the majority of attorneys do not. Those attorney-clients depend upon you to tell them what they need to know about the treatment, injury and actions of the parties. This includes pointing out the obvious.

As a nurse, you have a tremendous amount of knowledge about nursing, medicine and just about every aspect of healthcare. This brings its own dangers. Sometimes incidents, deviations or lapses in care that are obvious to you in their effect on the case, won’t be obvious to your attorney-client. Certainly you need to write your legal nurse consulting reports to the skill level of each particular attorney-client, but, at the same time, you don’t want to overestimate their ability to see and understand the obvious. You can’t assume that the attorney will recognize the importance of a critical deviation if you give it the same weight as every other deviation you address in your report. What’s obviously important to you, may not be obvious or important to the attorney-client. If you don’t believe me, think of some of the obviously important things you point out to your spouse (“Honey, remember what happened last time you tried to rewire a lamp? I think you should unplug it first. Or Honey, don’t let the baby get too close to that alligator.”).

If something is obvious to you and importantly obvious to the case, point it out. Tell the attorney-client why it’s important. Don’t assume they’ll pick up on it themselves. Do this religiously and you just might keep them from getting soaked in court or in a lake.

Success Is Inside!

A marketing plan without accountability is not much of a plan and is unlikely to get you the attorney-clients you want for your legal nurse consulting business. Accountability is the muscle in your marketing plan. Making a plan without accountable goals is like grabbing for a fistful of rain.

For example, if you set a goal of marketing to five attorney-prospects each week, you could meet that goal without accomplishing any results for your CLNC^® business. While this goal sounds like a good objective, the objective of simply meeting the goal is in no way accountable to you and your CLNC^® business. Instead, you must develop an objective that is accountable to your legal nurse consulting business. That means developing an objective that reaps a result.

Here’s one example of an accountable objective, “I will market to attorneys to obtain one new attorney-client each month.” This results-oriented objective not only propels you to act, but requires you to act until you achieve the desired result. While you’re setting up your accountable objectives, attach a target completion date to each objective and hold yourself accountable for hitting it.

I teach that during the first 30 days of your CLNC^® business the most important thing to do is take action every day to create the habit of acting on your business, but beyond 30 days it’s a mistake to think that just taking action is making progress. The savvy Certified Legal Nurse Consultant knows that when your actions meet accountable objectives you’re truly making progress. Make sure you’re one of the CLNC^® consultants taking action, making progress and not just making plans.

Success Is Inside!

I’ve stayed in a lot of hotels during my travels. Everything from Ramadas to Mandarin Orientals with more than a few Hiltons, Hyatts, Marriotts and the occasional Peninsula in between. As a result I’ve become quite jaded concerning hotel services. On a recent trip to Austin, Texas, I was stunned by the service at our hotel, the Four Seasons. The staff did much more than just meet requests, they seemed to anticipate every need. It started with the bellman who offered to find additional luggage stands. Then it was the waiter who, after I asked for the check and told him we needed to get to the airport, he offered to call a cab for us.

The front desk clerk who not only upgraded us to a lake view (without my asking) also suggested happy hour on the hotel’s terrace overlooking Lady Bird Lake and told us about a few of the appetizers we shouldn’t miss. The doorman surveyed the directions to our dinner spot (La Condesa – my favorite Mexican restaurant in the U.S.) and recommended a better, more direct route and even told us where to park. This service extravaganza ended with the valet who provided us with bottles of water for our drive to the airport.

From the time we arrived at the hotel to the time we left, it seemed the staff anticipated our every need and went out of their way to try and beat us to the punch. I couldn’t help but contrast this with so many other experiences where the staff simply wait until you ask them for help.

Are you doing the same for your attorney-clients? Are you anticipating their needs and offering different legal nurse consulting services than you’ve provided in the past or do you just sit passively by the phone or computer waiting for the call or email? The impression you want to leave with your attorney-clients is one of superior service and the best way to achieve that is by transcending your prior service.

As a Certified Legal Nurse Consultant, you know that you can provide more than 30 different CLNC^® services to your attorney-clients. Offer them! Don’t wait for the attorney to ask you. He hasn’t seen the list and doesn’t know the full range of your nursing knowledge and experience. Show him how you can stand out by anticipating his needs, not just meeting them.

Success Is Inside!

Part of every Private NACLNC^® Apprenticeship includes making calls to attorneys in your home market. Initially Sheryl did not want to make the calls, but she went all in, made the calls and got her first and now steady attorney-client. Congratulations Sheryl.

Success Is Inside!

I have been a nurse almost 26 years, with 24 of those years working in critical care. For most of that time I loved what I did. However, the last six years have been fraught with increasing dissatisfaction with the nursing profession. I grew (in my old age!) intolerant of the toxic, disrespectful atmosphere of hospital nursing. I had increasingly grown tired of physicians, nursing administrators and hospital administrators minimizing my knowledge, experience and contributions. What else was there to do? This was it, right? But, Vickie’s ads for the Institute’s CLNC^® Certification Program caught my attention every month FOR YEARS. I thought, “That must be nice!”

In October 2007, I decided I had to make a move. I hated my job. However, due to circumstances resulting from my husband suffering a work accident, I was financially responsible for my family. I enrolled in Vickie Milazzo Institute’s 40-hour CLNC^® Certification Home-Study Program. My goal was to complete the program, and sit for my CLNC^® Certification Exam by December 2007. Viewing the DVDs, and following along with the textbook was like sitting in the auditorium of a live conference. While I didn’t achieve my goal of CLNC^® Certification in December, I did pass the CLNC^® Certification Exam on March 4, 2008. And two weeks later, I attended my first annual National Alliance of Certified Legal Nurse Consultants Conference.

I returned home from the conference energized and motivated and ready to build my CLNC^® business. But was I really? It was so comfortable to go back to what I knew – going nowhere in hospital nursing. Sure, I developed and mailed marketing folders, but contrary to what Vickie taught, I did not follow-up. In December 2008, I finally placed a follow-up call to an attorney to whom I had sent one of my marketing folders. We met for lunch the next week, and I left with a case. The attorney was a plaintiff attorney from an aggressive, successful firm. His specialty is construction accidents and products liability. I was a wreck. What the heck did I just agree to do? That same afternoon, I emailed questions to the Institute’s CLNC^® Mentors, re-read sections of my Core Curriculum for Legal Nurse Consulting^® textbook, and referred to the many real case reports included with the VIP CLNC^® Business System.

After emailing the attorney my completed report, he responded, “This is way more than I expected. We need to talk.” Again we met for lunch. He asked if I would “take control” of working to create a visual to use in court as demonstrative evidence of the client’s damages. “Absolutely!” I responded. On my ride home, my thoughts were, “Where do I start?” Then I remembered I had a business card from a medical illustrator vendor that exhibited at the NACLNC^® Conference. With a budget of essentially nothing, and a timeframe of just two weeks, I worked with a phenomenal team in Florida to create a 2D presentation of our client’s injuries. The presentation was used during the expert testimony portion early in the trial. On the evening of the fourth day, the defense offered a settlement of $4.5 million.

For the next four months, I continued to work for this attorney. His paralegal would email me that there was a case that needed to be picked up. I would develop the case, and, with great anticipation and excitement, wait for the next email. All the while, I was spending most of my time in a hospital position which exhausted me, both physically and mentally.

Vickie’s words resonated in my head: “Go all in.” Summer was approaching, and it was as good a time as any. I emailed my attorney-client, expressing my desire to consult on more medical-legal cases. He responded by asking me to come down for a meeting as he had “an idea that will work for both of us.” I met with the attorney-client, his paralegal and his secretary. He asked me to be his medical-legal coordinator. “Did you just make up this job title?” I asked. “Yep,” he chuckled.

I maintain a consultant status, but completely manage the medical issues of all the attorney’s cases. My most common CLNC^® services include reviewing medical records and developing chronologies, researching and defining alleged injuries, researching past medical history, calculating pain medication requirements post-injury, working with medical illustrators to create demonstrative evidence, writing comprehensive reports and assisting with discovery. I present possible defenses, and suggest the best expert witnesses. I speak with my attorney-clients at least monthly to just “check-in.” My attorney-clients love this! I also attend trials and depositions.

I took a leave of absence from my job at the hospital for the summer and have not gone back! I worked from the beach all summer! My time was totally my own – I could work at the crack of dawn or after midnight. My goal, by the end of 2009, was to bill $8,000.00 for one month. For December 2009, I billed for $10,000.00! And this was just part time!

I love what I do. I feel appreciated and part of a team again. My nursing knowledge is valued. Thank you, Vickie, for giving me the tools, support and encouragement to be a successful Certified Legal Nurse Consultant. As Vickie says, “We are nurses, and we can do anything!^®”

Guest Blogger Profile

Annmarie Johnson, RN, ASN, CLNC owns and operates Bucks Medical-Legal Consulting. She has been a nurse for 26 years, 24 specializing in critical care. Annmarie’s CLNC^® business specializes in construction accidents and products liability.

On your legal nurse consulting desk or credenza is a powerful and effective marketing tool that you’re already paying for but probably using a lot less and a lot less effectively than you could be. The tool is… the telephone.

Telemarketing is an area of tremendous interest to a new Certified Legal Nurse Consultant as the cost of other methods of prospecting and qualifying attorney-clients, and marketing, continue to increase dramatically. For the small business owner and consultants, telemarketing has many advantages.

Among them, the fact that you literally pay as you go. In direct mail, for reasonable economics, you may have to print thousands or even tens of thousands of CLNC^® consulting brochures and materials all at one time. In media advertising, you have to pay for circulation of thousands, tens of thousands or even hundreds of thousands of people all at one time, but with the telephone you can reach out and contact as few or as many attorney-prospects as you wish at one time.

You literally have no marketing costs other than time. For example, a Certified Legal Nurse Consultant, who disciplined herself to call just three prospective attorney-clients a day could promote to almost a thousand new attorney-prospects a year in less than a half hour a day at virtually no cost. This is one type of telemarketing that works great for Certified Legal Nurse Consultants just starting their practice.

Telephone prospecting, this method can be used to qualify good prospective attorney-clients to mail materials to.

Like direct mail, this method of marketing does require the selection or compilation of a prospect list. Then you’ll find it best to write a legal nurse consulting script to use and refer to when making calls. You can refine the script through practice.

Another application of telemarketing for most legal nurse consulting businesses is as a way of communicating with past and existing customers. Omaha Steaks, for example, calls their customers from time-to-time with special offers. A legal nurse consultant should do the same thing.

Now, I would like to give you some basic guidelines and tips you’ll want to keep in mind when using the telephone to grow your legal nurse consulting business.

First – the real key to effective telephone marketing is structure and organization. Winging it is a real bad idea. A script, an outline, notes, flip cards, some written tools to help you stay on track are important. The most experienced telephone selling professionals in the country use scripts and notes.

Second – courtesy is paramount. Remember that the person on the other end of the phone can’t see you; they can only react to what you are saying and how you’re saying it.

Third – recognize that some people will not respond well. They’ll cut you short, even hang up on you. You’ll just have to be okay with that. Don’t take it personally. Remember people throw out your mail pieces unread too. You just don’t have to be there to see it.

Fourth – practice makes perfect or at least better. You need to give yourself the benefit of at least twenty or twenty-five calls of a particular type with a particular offer before even beginning to be judgmental about yourself, your skills or the results. If you’ve never used a telephone this way before, you’ll be understandably uncomfortable with the process.

It’s important to remember that just about everything you now do well was once difficult and uncomfortable for you. Stretching comfort zones and mastering new legal nurse consulting business skills are important, reoccurring parts of living to be enjoyed not feared.

Learning telemarketing skills is a way to greatly enhance your personal worth and be able to increase the profits of your CLNC^® business.

Guest Blogger Profile

Dan Kennedy is internationally recognized as the ‘Millionaire Maker,’ helping people in business turn their ideas into fortunes. Dan’s “No B.S.” approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice.

Here at Vickie Milazzo Institute we frequently mentor new CLNC^® graduates on creating their unique selling position (USP). Your USP communicates how your legal nurse consulting experience, nursing experience, education and leadership in nursing can specifically benefit the attorney-client with his medical-related cases. In essence, you are translating your experience into a benefit for the attorney. USP is not about you and the CLNC^® services that you provide. It is about how you translate you and your CLNC^® services into the mind of the attorney-prospect.

The important word in USP is “unique.” What can you claim that another registered nurse cannot? The most common mistake I see is including a generic quality or characteristic that any legal nurse consultant can claim such as, “I’m organized and very analytical.” Who among us would say we’re not organized and analytical? If you want to stress your analytical skills, is there a specific experience that separates you from other RNs? Here’s an example:

“Five years of experience reviewing medical records as a risk manager in a variety of specialties plus my CLNC^® Certification qualifies me to quickly and cost-effectively review cases in any medical and nursing specialty. I can save you time and money by screening cases before you pay to send them to expensive medical experts.”

A second common mistake I see is legal nurse consultants stating expertise and credentials without a benefit statement such as, “I have 10 years of experience.” The attorney might not instantly understand all the benefits these 10 years of experience offer. Here’s an example of adding a benefit statement to your experience:

“I have 10 years of emergency experience. Having worked inside emergency departments, I can share details of how emergency services are provided that you will never find in an emergency medicine textbook. This will reduce the time you’ll have to spend with expensive medical experts.”

A third mistake I see is focusing on the CLNC^® services you provide such as screening cases and analyzing causation issues. At some stage you will want to emphasize CLNC^® services you provide, but they are not a USP. CLNC^® services are common to all Certified Legal Nurse Consultants. Your USP can, however, qualify you to deliver a CLNC^® service in a very unique, more qualified or more specific way. Here’s an example:

“My five years of experience in cardiology qualifies me to identify plaintiffs who have a pre-existing risk for heart attack and stroke in the defense of your Vioxx^® cases.”

Put your USP to work for your CLNC^® business with your attorney-prospects and remember to keep it unique.

Success Is Inside!

The other day Tom and I went to purchase a new mattress. We thought it was time for a change and that a rainy afternoon was a good time to start looking. We’d already done our homework so we knew what we wanted. The first store we went into, the sole salesperson reluctantly left his seat at the counter only after we struggled in from the rain, shook off and folded our umbrellas. It was still two hours before closing according to the sign on the door, so I wondered if he figured we weren’t serious shoppers, although who else would be out in a hard rain? He answered our questions, let us roam about the store unattended and didn’t really try to sell us anything.

We left and drove about three blocks to the next store. Even before we had the umbrellas wrapped up a young salesperson named Tiffany walked up and introduced herself. She asked what we were looking for and patiently heard us out. After helping us with the mattress set, she inquired about other products we might be interested in as well as any concerns we might have. She complimented us on our choice, told us why it was different from similar sets and spent a lot of time with us without exerting any pressure tactics.

She was so good that before we left the store, we’d not only laid on almost every mattress they had, we’d also tried out all their recliners and added one of those to our growing list. I had to draw the line when I heard her telling Tom that they made a matching cup and snack holder for the recliner. When we made our final purchase she checked the store’s inventory and told us that while the recliner could be delivered the next day it would be a week before she could arrange delivery of the mattress set. She offered to send over the floor model along with a complimentary set of sheets to let us sleep on it as a test until ours could be delivered. We walked out of the store the proud new owners of not only a mattress but also a new recliner, a reading lamp and some other accessories, a not inconsiderable sale for a rainy afternoon.

On our scheduled delivery date, Tiffany arrived at our house just after the delivery truck. She supervised the load-in and helped set up everything. After the delivery crew left Tiffany stayed to orient us to everything and to go over our invoice to show us what had been delivered and what was still outstanding. The next day she called to see how we’d slept and if we had any questions or needed any adjustments. She also updated us on the delivery date for our mattress.

I was struck not just by how good her service was, but by how far she went above what I would have considered normal or even great customer service. How often do you walk into a store and have to struggle to capture the attention of a salesperson or even pry them off their cell phone to work with you? Here was a woman who not only took charge of the sale from the minute we walked in the store, but did everything she could to make our experience a memorable one.

As a Certified Legal Nurse Consultant, do you do the same for your attorney-clients and prospects?

• Do you offer a seamless experience from the time you meet them, up to and after you deliver your work product?
• Do you offer additional CLNC^® services that will benefit the case?
• Do you assess whether you can provide something more (such as articles on the topic) to the attorney right away, and before you deliver your final work product?
• Have you followed up to see if the attorney-client has all the information that she needs and to answer any questions she has after reading your legal nurse consulting work product?

Next time you find yourself working with an attorney-client or -prospect, ask yourself whether or not you’re delivering “Tiffany-quality” service.

Congratulations to Stephanie Crawford, RN, BSN, CLNC for successfully using videoconferencing with her attorney-clients. She shared with me, “Even though I have a fondness for settling down with my records, a mug of coffee and wearing sweatpants… I wore my black suit for my first videoconference. It was a milestone accomplishment to step up to the big league lawyers and meet this attorney via webcam.”

Here are some tips for doing your own legal nurse consulting videoconferences with attorney-clients.

• First of all, to videoconference successfully, you’ll need to have a webcam. Make sure the webcam you use has a high-quality picture with a good microphone built-in. Prices are pretty low so this might be a good time to buy a new webcam. If you’re stuck on using an older, microphone-less webcam, you can purchase a separate microphone. Avoid the headset/boom-mike look unless you really want to look like a telephone operator or someone from NASA. Many Apple laptops come with a built-in camera and microphone so you won’t need to buy any additional gear to start videoconferencing.
• Be sure your hardware – that means your computer, Internet connection and especially your webcam – are all in working condition. Then check that the volume and picture settings are correct. My personal webcam has a motion detector that can track movements in a limited area (people on the other end of the videoconference said the constant motion made them queasy). It will also move to pick up anyone who walks into view of the webcam. I find this to be distracting and have disabled it. Now the picture is stable.
• Be sure that both you and the attorney(s) are using compatible software. Skype is an easy to use, and free, program that allows videoconferencing over just about any Internet connection. It’s fairly intuitive when it comes to setting up and connecting with other Skype users. There are other programs out there that you can research using Google.
• Dress professionally and be dressed from head-to-toe. One of Tom’s treasured Dilbert cartoons shows an unshaven, unshowered Dilbert videoconferencing while wearing a bathrobe. He’s holding a Dilbert finger-puppet in front of the camera. In reality you can’t predict whether you’ll be standing up, retrieving a legal nurse consulting document or doing something else that may expose more of you to the videoconference than you expected. You don’t want to forget and accidentally show your attorney-client that you’ve got on Sponge Bob pajama bottoms under your suit jacket. You may walk through the webcam’s range too so dump the fuzzy pink slippers (they’re a fire hazard anyway). The newer webcams can pick up and broadcast an amazing amount of detail with complete clarity so check your teeth for broccoli before you fire up the conference.
• Clear your background and clean up your legal nurse consulting office. Whatever is shown in the background of your webcam’s picture reinforces your image as a professional. You may need to temporarily move your computer to a different room and even shuffle some furniture around.
• Cut down on possible distractions. Move your cell phone and land-line telephone handsets to another room (to avoid ringing) and consider putting a sign on your doorbell asking visitors to knock. If you have your email program running in the background be sure to silence any sounds that indicate the arrival of new email.
• Send any visuals in advance. If you’re going to be showing exhibits, demonstrative evidence or your CLNC^® work product to the attorney, remember that these may be difficult to see over a webcam. Consider sending them before hand in .pdf format (so your attorney-client can easily open them without worrying about document format compatibilities).
• Prepare a list of bullet-points or write out a script you wish to follow during the videoconference. Keep it handy and even consider posting it behind your webcam so that you can see it without looking away from the camera.
• Address the webcam, not the picture of the attorney on your screen, otherwise you’ll appear to be looking down.
• Practice videoconferencing with other Certified Legal Nurse Consultants and ask for their feedback before you take it to the big time with your attorney-clients. You may need to learn to sit up straight, address the camera directly and avoid unnecessary movements. Think of it as good training for your first expert witness experience.

Finally, remember to have fun. Be yourself and let your personality come through. Videoconferencing can add another dimension to your legal nurse consulting business if you let it and, if you’re prepared and ready for it.

Success Is Inside!

This past Sunday Tom and I visited the Houston Museum of Fine Arts and their special exhibition on Arts of Ancient Vietnam. We’d already seen many of these rare treasures in the National Museum of Vietnamese History in Hanoi and the Museum of Cham Culture in Da Nang. The museum was filled with holiday spirit.

I love the holiday season and call me strange, but it’s not just the decorations and everybody’s good moods, I even like holiday traveling. I think what I like is the organized chaos of holiday travel. You find disparate groups of people all moving in their own holiday migrations across a state, across the country and sometimes, just across the airport. The lines at the airline check-in counters are fairly well organized, but once you pass the TSA security lines, the real chaos ensues. Some travelers are organized and move with intention, some are not and move like it’s their first time in an airport. I like to think of Tom and myself as travel pros, creating our own choreography as we move through the crowds of travelers.

Seeing the Vietnamese exhibit brought me back to an experience I had while stuck on a curb in Saigon (I know it’s Ho Chi Minh City but nobody calls it that). My objective, a restaurant where my husband and my lunch awaited me, stood on the opposite side of the street. I could see the food, smell it and, if you know me, you know I had built up quite an appetite.

Stranded in the Chaos

The only barrier between me and my lunch was crossing the street. Now, this sounds like a simple task, but at noon in Saigon, my objective might as well have been the far side of the moon. The road was crammed with motor scooters (called “motos”), bicycles, motorcycles, cyclos (pedaled rickshaws), cars, trucks and buses. The fewer wheels a contraption had, the more passengers it seemed to carry. I saw a family of 5 riding a Honda scooter – sans helmets, of course.

Even the center lines contributed to the confusion. In Saigon, rather than dividing the traffic into two lanes, each moving in opposite directions, the yellow markers apparently serve only to indicate that you are on a paved road. I watched as people passed, stopped, turned around and crisscrossed the center lines with utter abandon.

Traffic flowed both ways in the same lane, more traffic merged from the side streets, and people pushed their motos off the curbs into the flow at odd angles. At any given moment traffic bore down on me from as many as 6-8 directions, front, back, sides and all angles – everywhere, it seemed, except from above. To me it was a scene of incredible chaos.

The traffic lights compounded my problem. In Saigon they serve only an advisory purpose. Even when the light turned red, traffic continued to flow, as drivers blatantly ignored the red light! The lanes of traffic impatiently waiting at the green light would edge forward into the traffic that was ignoring the red light. At some point traffic trying to move with the green light would build up enough momentum (and vehicles) to stop the traffic running the red light. Traffic would then flow correctly until the light changed, and the whole process started again.

Dancing Through the Chaos

Under this onslaught, the flashing green “walk” sign over the crosswalk taunted me from the far side of the street. I was ready to look for something to eat on my side of the street when an older Vietnamese gentleman took my arm.

In English he kindly said, “Crossing the street is not a problem, but a dance.” With that, we stepped off the curb and entered the maelstrom together.

My heart pounded as we walked slowly across the street. Instead of greeting us with blaring horns, irate shouts and screeching brakes, the drivers saw us and adjusted to us. As long as we made no sudden movements (like diving for the curb or running screaming from the street), we were fine. I felt like we were swimming through a school of fish. The tempest flowed smoothly around us and before I knew it we had reached the other side.

I thanked my benefactor and went on to lunch. Later that day I taught the same technique to my husband and friends – at one point crossing a busy boulevard with an entourage of eight people strung out like a Broadway chorus line.

Later I thought about how the traffic in Saigon is a metaphor for your legal nurse consulting business. There is a sort of graceful chaos, everyone going in their own direction, some traveling with traffic, some across it and some against it. Buses and trucks barrel through the streets, stopping for no one. Certainly collisions and accidents happen, but for the most part the system works. People reach their destinations and life goes on. And the best way to survive is not to struggle against the flow, but to approach it like a dance.

Invitation to the Dance

Do you dance through your life, your CLNC^® business and the surrounding chaos? Or do you struggle against it, exhausting yourself, causing collisions with others and keeping yourself from reaching your chosen destination?

On any given day, each of us must adapt to life and pass through it gracefully. Occasionally things are going well, then out of the blue a big truck bears down on us, forcing us to stop or change directions. How we deal with such routine chaos as Certified Legal Nurse Consultants determines whether we prosper or fail.

In your CLNC^® business, you have attorney-clients, subcontractors, vendors, obstacles and challenges that appear in the road in front of you. You have many choices. Tell me – do you collide with them head on, turn down a side street, take a detour, avoid them altogether or simply flow with them? How well you adjust your dance to this chaos controls your future success as a Certified Legal Nurse Consultant.

You can adjust to the chaos and dance through it gracefully, or you can allow it to stop you or force you into costly detours. The choice is yours.

In Saigon, I chose to cross the street with my new-found guide and enjoyed the reward of a wonderful lunch. Then I plunged back into the chaos, feeling a lot more comfortable with it all. Every day in my business I face the traffic, dance with it to the best of my ability and hope to enjoy continued success. You can do the same for your CLNC^® business if you cultivate the grace to flow with chaos.

Success Is Inside!