I hope that you share and enjoy this holiday season with those you love and that all of your holiday wishes come true. Remember, even a lump of coal is a gift (but I hope you do better than that)! Let’s all keep true to the spirit of the holiday and keep the true meaning of Christmas in our hearts.

Happy Holidays!

Success Is Inside!

One of the marketing strategies I teach in the CLNC^® Certification Program is to network with everyone who comes within three feet of you. In this quick video, Catherine Cass, RN, CLNC shares how she used this marketing strategy right out of the Core Curriculum for Legal Nurse Consulting^® textbook to land a lucrative testifying expert position – even before she’d left the CLNC^® 6-Day Certification Seminar in Las Vegas.

It doesn’t get any better than this.

Success Is Inside!

I just left New York City after my appearance on FOX & Friends. Alisyn Camerota, who interviewed me about my book Wicked Success Is Inside Every Woman, is a pro. It was such an honor to interview with a strong woman who’s interviewed newsmakers like President George H.W. Bush and Secretary of State Hillary Clinton. The entire crew was professional and fun. Everything went so smoothly it would be hard to imagine a better experience.

Contrast my fun day at Fox studio with an earlier experience at a different, unnamed, TV network. Start by imagining yourself in a hot TV studio waiting for an interview. Your host is in New York City and you’re in your hometown (in my case Houston), sitting in an uncomfortable swivel chair wearing an earpiece that allows you to hear some of the chaos going on behind the scenes. In front of you are the camera, an ultra-bright spotlight shining into your eyes and some tech-types running around trying to pull everything together and make it all work. This goes on for 45-50 minutes while you sit there with your best interview face on, trying not to act bored or to allow the people in the studio back in the Big Apple see you fidget.

Unlike my spectacular experience at Fox, everything that could have gone wrong that morning did – connections failed, the lighting was off and cameras malfunctioned. I was sitting in front of the unforgiving eye of the camera the whole time, not knowing who was watching me because while they could see me, I could not see them. I was trying to smile, hold my bladder (nursing experience came in handy) and resist the temptation to pull out my iPhone^® and check email.

Finally, the voices in my ear became serious; someone shouted “Live” and we were rolling for another interview related to Wicked Success. Minutes later we were done and the interview was in the can. As we were leaving, Tom remarked that he was surprised that I sat there so long without visibly fidgeting. He’s used to seeing me move a lot.

It wasn’t easy nor was it my idea of a fun way to spend 45 minutes. So, I just sat there quietly when I preferred to fidget and struggled to practice the interview in my mind instead of focusing on all the things that aren’t getting done while I sit and smile.

The principles that I apply in a TV studio apply to you as a Certified Legal Nurse Consultant when you go into an attorney’s office (whether for an interview or presentation). Appointments will be delayed, important phone calls will come up for the attorney and sometimes you can sit there for what seems at least two eternities before the assistant finally summons you into the attorney’s office. In the meantime, under the watchful eye of the receptionist you can work yourself into an agitated state, squirm, check the time repeatedly and make faces at each passing minute, or sit quietly or start up a friendly conversation (they’re called the gatekeeper for good reason!). Either way, your behavior will be reported to the assistant and maybe even the attorney herself.

Remember, from the moment you walk into that law office, you’re already in the interview or presentation. It’s just not enough to show up on time; it’s how you show up as a CLNC^® consultant.

Success Is Inside!

Phil Newman, RN, CCRN, CLNC, shares how he applies the old “lunch and learn” concept to attorneys. He also discusses how to get into the offices of attorney-prospects after meeting them at his legal conference exhibits.

 
Congratulations, Phil and thanks for sharing two effective marketing strategies for Certified Legal Nurse Consultants.

Success Is Inside!

A marketing strategy I teach in the CLNC^® Certification Program is to show the attorney what you can do. Telling is not enough. Carol Ann McLawhorn, RN, BSN, CLNC used this principle with an attorney-client who hired her to consult on a case and set a budget. Carol Ann knew she could do more, so she did just that.

Watch her video to see how the attorney responded.

Congratulations, Carol Ann!

Success Is Inside!

Terry Van Olst, RN, BS, CLNC explains that one of the most rewarding parts of her CLNC^® business is having attorneys thank her and praise her work-product as “exactly what I needed.”

Take a moment to watch Terry’s video and hear how being praised for her work gets her so revved up about being a Certified Legal Nurse Consultant that she feels like a Ferrari^®!

Congratulations Terry!

Success Is Inside!

Margaret Gallagher, RN, BSN, MSN, CLNC shares how carefully going through the medical record and the autopsy report with the attention that only a Certified Legal Nurse Consultant can bring to it has made a huge difference for the defendant nurses in a case.

View Margaret’s video and learn how her CLNC^® services helped result in a favorable defense verdict and many, many more cases from an insurance defense firm.

Congratulations Margaret!

Success Is Inside!

Lorraine Perrit, RN, MSN, OCN, CLNC shares how she became involved as a CLNC^® consultant in class action litigation against the tobacco industry through her involvement on a case with an attorney. These tobacco cases are now taking up most of her time as a Certified Legal Nurse Consultant.  Take a moment to view Lorraine’s CLNC^® Success Story and the benefits she has since enjoyed!

Congratulations Lorraine!

Success Is Inside!

Gina D’Angelo, RN, BSN, MBA, NHA, CLNC shares how, after getting in front of 60 attorneys at a medical-malpractice conference, her CLNC^® business has grown so much she’s now using CLNC^® subcontractors to keep up!

Watch and learn her secrets to CLNC^® success.

Congratulations, Gina!

Success Is Inside!

Cheryl Garrison, RN, CEN, SANE, CLNC shares how volunteering her CLNC^® services to her local district attorney’s office involved her in a large elder abuse case which resulted in a quick and favorable settlement.

In this video, she explains how giving back to her community not only made a difference in that case but also gave her new confidence in her CLNC^® business and in working with attorneys.

Congratulations, Cheryl!

Success Is Inside!