Success

Welcome all Certified Legal Nurse Consultants who are taking the stage for legendary CLNC^® success in Nashville for the 2010 NACLNC^® Conference. I hope you’re as thrilled as I am about this year’s show-stopping performances by the CLNC^® Pros, keynote speaker, Genevieve Bos and Tom’s comedy.

Since our Conference theme is Take the Stage for Legendary CLNC^® Success, here are some tips that will help you discover the award-winning secrets to achieve legendary CLNC^® stardom.

1. Stay connected with me and your CLNC^® peers on Facebook throughout the NACLNC^® Conference. Share the sessions you’re loving, the restaurant you just discovered, a new idea for your CLNC^® business, etc.
2. Kick off Day 1 with my Opening Session, Take the Stage for Legendary CLNC^® Success followed by the NACLNC^® Top 10 with Tom Ziemba.
3. Turn off your cell phone, pager, chiming watch and any other stress-producer you’ve brought with you. This is not only a courtesy to your fellow CLNC^® peers, but also a courtesy to yourself, honoring all you’ve invested to be here. (No texting either.)
4. Limit checking your email, voicemail, text messages or calling home to just once a day. But, do visit me on Facebook throughout the day to network with your CLNC^® conference peers.
5. Be open to all the new recommendations so you can achieve legendary CLNC^® success with your legal nurse consulting business.
6. Meet and get to know two new CLNC^® consultants at each break and reception. Eat lunch and dinner each day with three CLNC^® consultants you don’t know. Sell your expertise to each other. You are each other’s best resources for future CLNC^® subcontractors and experts.
7. Practice positive masterminding. Connect with two other CLNC^® consultants and mastermind together at the end of the day. Each of you will process and apply information differently. Focus only on positive ideas for your CLNC^® business. By coming together, you’ll take home new strategies you wouldn’t think of alone.
8. Don’t miss a session. Go in positively knowing that a single idea can increase your profitability 1%, 5%, even 10% and more.
9. At each session, write down at least one action step you will take to grow your CLNC^® business.
10. Commit to learn one thing from each speaker. While every presentation is packed with useful information for you, the key is being in the right mindset to grab the ideas when they come your way. I once attended a seminar where only 5% of the information was interesting and fresh. But the ideas I got from that 5% added to the growth of my company by as much as 10%. Because I was committed to learning, my mind was ready when the “good stuff” was presented.
11. Take the information presented and create your own new ideas. My goal when I sit in on a session is to come up with ideas that are even better than any I get from the speaker. This mindset will help you achieve a unique CLNC^® business – not a look-alike imitation of someone else’s.
12. Take it easy. If you allow yourself to get frustrated about anything – an airport delay or the person sitting next to you – you’re the only one who will suffer. Stay loose. If you aren’t happy with the person sitting next to you, sit next to someone else in the next session or get up and move. Stay upbeat and attract positive energy.
13. Exercise daily – even for only 20 minutes. Take a brisk walk through the hotel (the Gaylord is like a small city) and renew yourself. Visualize your CLNC^® experience as you indulge in a massage or relax in a hot tub.
14. Treat yourself to the NACLNC^® river dinner cruise, Monday March 15 on the General Jackson to network in a new way.
15. Remember to put on your comfortable CLNC^®Wear so everyone in Nashville will know you are a Certified Legal Nurse Consultant.

Check back on March 17, 2010, when you can read my tips in How to Top the Charts After the 2010 NACLNC^® Conference.

Success Is Inside!

During my 10+ years as a Certified Legal Nurse Consultant, I have been fortunate to have worked with a few of the most prestigious elder abuse attorney litigators in the U.S. Being a member of the trial team is an experience that for me epitomizes the world of legal nurse consulting. It is the high point of my CLNC^® business and I consider it to be a privilege. While I could share many remarkable stories, two experiences stand out.

The first experience was the second time I had been a part of a trial team. As a CLNC^® consultant, I worked the file inside and out, read thousands of pages of medical records, hundreds of pages of deposition transcripts and worked with the testifying experts in preparation for their trial testimony. Finally, we were in trial. I sat in the first row of the audience and, as my attorney-client instructed, passed notes to the bailiff who in turn gave them to my attorney-client. I watched plaintiff counsel put on their case. Finally, the plaintiff’s RN testifying expert was on the stand. Direct examination completed and cross examination had begun. I began to fervently write potential questions on my note pad and passed them along. Then the judge called for a break.

My attorney-client motioned for me to approach the defense table. He said, “Suzanne, take me through this line of questioning.” Point by point; I lead him through what I thought was a convincing defense clinical argument. Our goal was to “poke holes” in the plaintiff expert’s opinion. My attorney-client was so impressed with my argument, he turned to me and said, “Suzanne, you should be an attorney!” I was flattered and gasped all at the same time! I never thought I could use my nursing expertise to help a legal team! I have no desire to become an attorney, but I am sure thankful and excited to be a successful Certified Legal Nurse Consultant!

My second outstanding experience was as a testifying expert. I was asked to render my opinion regarding the nursing standard of care in a nursing home elder abuse case. The case surrounded a fall, fracture, skin tears and bruises. Many hours went into trial preparation. My opinions were laced into my defense-client’s opening presentation.

Finally, it was my turn to testify. The adrenaline was racing through my veins. Boy, was I pumped! Direct examination went well. Now it was plaintiff’s turn. Cross-examination proceeded fairly well. Counsel repeated questions previously asked and tried to change them in an attempt to trip me up. It wasn’t working. I could see he was becoming frustrated. The volume of his voice began to rise. All the while, I sat relaxed (so I’m told) in the witness chair.

Then came the line of questioning surrounding a dog bite that was sustained during routine pet visits. The resident had pet the dog, as he had so many times before, but this time the dog nipped him. The “bite” healed uneventfully. Because the attorney couldn’t rattle my cage, he blurted out the question, “What kind of dog was it, anyway?” I paused, but before an objection could be given, I responded, “That’s irrelevant.” The jury laughed, my attorney-client at the defense table smiled, and the plaintiff’s attorney was left speechless!

When I got the call that the jury had found for the defense, I was thrilled. My attorney-client was also thrilled with the verdict, and was especially thrilled with my testimony and appreciative of my input as a member of his trial team.

Suzanne E. Arragg, RN, BSN, CDONA/LTC, CLNC

I think I must have been the last person in the world to see Avatar. Sunday, a week ago, Tom and I went with a large group of our friends (all of whom were seeing it for the second time) to see this movie. Everyone I knew who had seen it, raved about it (which seemed to be everyone I know) and I was so excited about seeing it that I even brought my own 3D glasses!

About an hour into the movie I turned to Tom, and after yanking the popcorn away from him, whispered, “If this doesn’t get Best Picture I’ll be shocked.” I loved the movie.

Last night, I watched the Academy Awards and was indeed shocked when Hurt Locker won Best Picture. In all fairness I never saw Hurt Locker and will have to add it to my list. Until then my vote is still Avatar. Not only was it entertaining, Certified Legal Nurse Consultants can learn several lessons from director, James Cameron. The lessons all stem from an opinion I feel strongly about after growing my successful legal nurse consulting business for 28 years – the experts are often wrong and you shouldn’t always listen to them!

Think about it. Hollywood experts said audiences won’t go see an intelligent movie; that they only want gross-out, teen-style comedies or star-driven vehicles where the star walks through his role in his sleep. Cameron ignored them and penned a movie that required your full attention and one that put its leading characters into unrecognizable avatars.

The experts say the attention span of audiences cap out after 80-90 minutes and that audiences won’t sit for a movie that runs 162 minutes caption-to-credit. Cameron ignored that line of thinking and cut the movie he wanted audiences to see. Again, the experts were wrong to the tune of over $2.5 billion worldwide!

Experts also believed that audiences weren’t ready for full-length 3D movies other than horror, children’s or the occasional IMAX^® film. Instead of following that thinking, Cameron went out on a limb and filmed the movie in 3D applying it tastefully, without cheap shock effects. This has turned out to be one of the most popular methods to see Avatar.

Like I’ve always told CLNC^® consultants, you can’t always listen to the experts because they’re often wrong. Like James Cameron you have to make your own decisions and follow your own dreams. Like James Cameron, your CLNC^® business may not win a coveted Academy Award, but there’s nothing holding you back from trying, except the experts.

See you in the theaters!

I recently found myself in the company of a complainer and to my horror found that I was letting myself get sucked into it. Do you ever find yourself getting sucked in by people who like to complain but don’t really want to solve their problem? Well don’t.

Instead of joining the complaining party, use your precious time to solve your own problems or to enjoy your life as intended. Even 10 minutes given to a complainer (family, friend or colleague) is bound to sap your energy. Those are 10 precious minutes you could’ve been doing something for you and your legal nurse consulting business. Minutes you’ll never get back. Rather than waste them in a negative manner, do something fun for yourself. Take a relaxing mineral-salt bath, drink a glass of wine or go ahead – do both! You can also put those minutes into your CLNC^® business by working on a report or calling an attorney on your prospect list.

The next time you find yourself snared by a complainer, detach and interrupt the complaining. Before you give 10 precious minutes away to someone else’s soap opera, ask yourself if you’ll really be making a difference by listening or joining in. Or would those 10 minutes be better spent on you or something more positive?

For the next 30 days be a conscious observer of complainers in your life and conscientious of your own commitment to detach from them. When you do, your life and your legal nurse consulting business will soar.

Success Is Inside!

In my 2/17 blog “Ditch Unnecessary Complexities in your CLNC^® Business,” I shared the 2010 theme we adopted here at Vickie Milazzo Institute – “Ditch Unnecessary Complexities.”

One strategy to help you with this goal is to ditch perfectionism. As nurses, perfectionism is not only rewarded, it’s expected. You make a mistake and someone can die. I’m sure those kind of mistakes don’t go over well with your boss either (not to mention the patient). But do your internal documents for your legal nurse consulting business have to be so perfect? Misguided perfectionism can keep you from stepping out and going for the big things for your CLNC^® business or it can rob you of enjoying your business and your life.

I am surrounded by perfectionists (lots of Virgos) at Vickie Milazzo Institute and I often suffer from the perfectionism obsession myself. Ten drafts of a document is not uncommon. Over the years, we’ve had to acknowledge that perfectionism is important for the big things that count (like a report for your attorney-client) but can actually detract us from the big important things when we apply it to the small insignificant tasks that we all have to do. The advent of computers has made this problem worse than ever. In the old days of typewriters, it was difficult to revise and reprint a document and people were very careful about making revisions. Today, we can move a comma or a line of type and reprint it to our heart’s content without even questioning the gain.

Growing up in New Orleans, Louis Armstrong was an icon. I often think if he had been a perfectionist, we would never have heard him sing “What a Wonderful World.” The great Satchmo came close to perfection as a trumpet player, but his voice, his unique, gravelly voice was certainly untraditional – sometimes not hitting any recognizable notes, sometimes incomprehensible, but ALL THE TIME – his own unique expression of his interpretation of the music.  And it wouldn’t BE such a wonderful world without THAT song.

If you think about it, when you’re demanding perfection on the wrong stuff as a legal nurse consultant, you too miss notes, high and low. Then, instead of moving on, you’re sidelined by rejection or imperfection. Now, instead of looking at your attorney-prospect list, you’re looking in the refrigerator. And guess what? Unless you work in the morgue, there are no attorneys in the refrigerator!

Think back to the first attorney who said no to you. Is that so important today? Can you even remember that attorney’s name?

Ditch perfectionism! Lighten up when you pick up the phone for that next attorney call or write that next report. If you don’t get that perfect case, or your perfect attorney-client doesn’t give you those perfect glowing reviews, don’t give up… That’s nothing more than a perfect experience to learn from.

Only you can properly assess where it’s okay to ditch perfectionism in your CLNC^® business, but do make it a goal. When you ditch perfectionism, you free yourself to spend time on the important and BIG things that will propel your legal nurse consulting business to the next level and keep those attorney-clients coming your way.

Success Is Inside!

Nurses naturally have the strength of agility. After all, you can’t be a nurse and not be agile. When you have five people talking to you at once, and you’re handling five different emergencies at once, that takes agility. When you go from this to that, without time to think and seconds are making a difference – that’s agility. When you’re floated to a unit you know nothing about – and you don’t kill anyone – that’s agility. As nurses, we’re all over that strength, aren’t we?

But agility is more than bending over backwards to satisfy a patient or even a unit of patients. Instead of simply using your agility to cope with your nursing practice or your day-to-day life, do you use your agility to stretch and grow to new levels professionally and personally? Agility is also flexing a curiosity about what else is out there for you professionally.

Agility is also about challenging fixed viewpoints that people (like the doctors, your supervisor, your spouse) have about you and fixed viewpoints you have about yourself. When I started my legal nurse consulting business, I had to challenge the fixed viewpoint that nurses don’t go into business. I also had to challenge the fixed viewpoint that if the business idea hasn’t already been invented, there’s probably no market for it. But more importantly, I had to challenge my own fixed viewpoints.

These include the belief that nursing didn’t prepare me for owning a legal nurse consulting business and the belief that I didn’t have time to start a business as a legal nurse consultant with my full-time nursing job at the hospital.

Open your mind and energy to people who can introduce you to new ways of thinking about nursing or your CLNC^® business and the unlimited possibilities that are available when you stretch your agility. You’ll need to be willing to change directions, just like you do in your hospital job. And be ready to shake things up.

Risking even minor change strengthens your agility to go where you need to go next and prepares you for future challenges that will undoubtedly require even more change. When you stretch yourself to a new level, the next challenge isn’t nearly as scary; the ground is more familiar. Agility is your path to a deeper, richer experience in nursing and in your CLNC^® business, as well as the strength you’ll need to side-step any challenges you’ll meet along the way.

Success Is Inside!

Every year we adopt a new business theme at Vickie Milazzo Institute. Some previous examples are “Let It Go” and “Move Like a Maverick.” All year long we have a lot of fun with the theme, but more important, we use the theme to challenge how we think and how we do business. The staff especially enjoys reminding me of the theme to persuade me of their position on issues. I think “Let it Go” was my staff’s all-time favorite and quickly became the catch-phrase any time something was a little bit off or I found a mistake or error. I was definitely ready to let that theme go!

This year’s theme is “Ditch Unnecessary Complexities.” Complexity in and of itself is not negative. In fact, because what we do at the Institute is complex, copycats cannot replicate the quality of what we offer to Certified Legal Nurse Consultants and CLNC^® students.

As a Certified Legal Nurse Consultant when you write a report and analysis for a medical-malpractice case, you expect your report to have a level of complexity that cannot be replicated by a nurse who has not been trained as a CLNC^® consultant.

But in both your business and mine, this is a good year to eliminate unnecessary complexities that creep into our CLNC^® businesses and are accepted without question or thought.

At a recent Vickie Milazzo Institute staff brainstorm, I asked the staff to help identify unnecessary complexities with the focus on being more efficient, cutting costs and eliminating a process or procedure that is no longer needed. Together they identified 48 of them for 2010. Of course we triaged the most important ones to tackle first, but many required very little effort.

You can do this for your CLNC^® business by raising your consciousness and asking yourself the following questions:

1. “Am I doing something that I no longer need to be doing?”
2. “Why exactly are we doing it this way? Is it simply because that’s the way we’ve always done it?”
3. “Am I doing something that gives me little or no payoff?”
4. “Can I simplify this process?”
5. “Does technology exist to automate or simplify this process?”
6. “Is there not just an easier way, but a better and faster way to accomplish this goal?”

In 2010, let’s commit to focus on the core purpose of our CLNC^® businesses – i.e. servicing our clients and producing the best quality product by freeing ourselves from unnecessary complexities. The time we save can be used to improve other processes or, just to improve our lives outside of our legal nurse consulting businesses. Once you’ve completed this process for your CLNC^® business, consider trying it in your home – just don’t let your family in on “let it go!”

Success Is Inside!

Read Part 1.

In Part 1 we discussed 6 Best Practices for subcontracting with Certified Legal Nurse Consultants to grow your CLNC^® business. Here are 9 more Best Practices.

1. Sign a formal contract with each subcontractor, and include a fair noncompetition clause. Use the recommended CLNC^® subcontractor contract from Vickie Milazzo Institute.

2. Have each CLNC^® subcontractor fill out a W-9 form at the time they sign their contract. Don’t pay their invoice until you receive a completed form. You can download a W-9 Request for Taxpayer Identification Number and Certification form and instructions from IRS.gov/pub/irs-pdf/fw9.pdf.

3. Market to your attorney-clients that you have a network of CLNC^® subcontractors in a variety of specialties to encourage them to send you more cases.

4. Communicate your expectations, deadlines and budget for the assignment clearly. Every attorney-client is different and there’s more than one right way to design the report. Clear communication helps to ensure that the CLNC^® subcontractor provides work product that meets your attorney-client’s needs.

Dale Barnes, RN, MSN, CLNC says,

“A mistake I made in the beginning was not giving the subcontractors a deadline. I found that by leaving the deadline to them, it was often last minute, and I got nervous about getting the report to the attorney in a timely manner. Now, I always give a reasonable deadline, allowing a bit more time than the CLNC^® subcontractor may need so that it can be done expediently.

I have also learned the importance of giving the subcontractor parameters and limits for hours allowed per case. It is the same as checking with an attorney before doing too much or too little. If you do not provide a budget, you could end up paying more than is necessary for details that are not needed quite yet.”

Nikki J. Chuml, RNC, FMC, PRN, CLNC says,

“I make sure my CLNC^® subcontractor knows the deadline and I have them check in along the way. I like to see the first page of their report. I just want to make sure they are on the right track. Once I approve the first page, they continue with the case.

About halfway through the case, I have them check in again to make sure it remains what I want. If all is okay, then they complete the work. If something is not meeting my expectations, I discuss it with them before they finish the entire report. I want to save them time also. I am confident that as long as we continue to communicate with each other, the report will be what I want for my attorney-client.

When the finished product is sent to me, I review it, make any necessary changes and send them the completed one so that they can see what I like and expect for the next time. I don’t believe in wasting their time or mine, so I like to be with them throughout the process.

One thing I always make sure of is that my CLNC^® subcontractors get paid on time. I like to keep them happy so they will work again.”

Don’t cut your deadlines too close. Get your work from the CLNC^® subcontractor as far in advance of the due date as possible to allow you to assess their work product.

5. Put each new subcontractor to the test. Start with small tasks and advance to more complex projects.

6. Be sure to review the work prepared for your clients by your subcontractors (especially beginners) before submitting it. Always allow time to carefully check and edit your subcontractors’ work. Share your changes so the subcontractor can learn to model your best practices.

7. Pay your CLNC^® subcontractors 50% of your billing rate. The attorney will be invoiced at your hourly rate. It is not necessary to indicate to the attorney the number of hours you worked vs. the hours your CLNC^® subcontractor worked. Pay within 30 days of invoice date to encourage loyalty and enthusiasm for future projects.

8. Treat each CLNC^® subcontractor as an individual. Focus on and use their strengths to supplement your own strengths. One CLNC^® consultant may write great personal injury chronologies, but is not as strong at analyzing medical malpractice cases. Likewise, the CLNC^® subcontractor who is masterful at analyzing malpractice cases may be easily bored by writing personal injury summaries.

9. Acknowledge and thank your CLNC^® subcontractors. Don’t take your CLNC^® subcontractors for granted.
   
   As Larry Frace, RN, CLNC says,

“Keep in constant touch with all of your CLNC^® subcontractors by teleconferencing, emailing and at the next NACLNC^® Conference.”

Follow these Best Practices and you will master the art of sensational subcontracting to achieve sensational results for your CLNC^® business.

Success Is Inside!

Read Part 2.

The quickest way to grow your legal nurse consulting business is to expand with CLNC^® subcontractors. Check out these Best Practices and how the CLNC^® Pros are using them to expand their CLNC^® business in sensational ways.

1. Hire only Certified Legal Nurse Consultant subcontractors. This will save you time and heartache in the long run. Through the National Alliance of Certified Legal Nurse Consultants, you’ll find plenty of qualified CLNC^® consultants who can help you manage your cases. Working only with other CLNC^® consultants is the key to sensational subcontracting and the strongest method for building your CLNC^® business.

Suzanne E. Arragg, RN, BSN, CDONA/LTC, CLNC says,

“I am a firm believer in using only CLNC^® subcontractors. In the beginning, I tried using non-Certified Legal Nurse Consultants because I thought, ‘Gee, she is a good nurse… she knows what she’s doing.’ But the reality was, I ended up reviewing the chart and writing the report all over again because it just wasn’t a product that met my standards or those of my attorney-client. Needless to say, this was exhausting, double the work, and just wasn’t worth my time, energy or money!”

Dale Barnes, RN, MSN, PHN, CLNC shares,

“Many years ago, as a new CLNC^® consultant, I learned my first lesson about subcontracting. I knew so many RNs and thought I could use them as subcontractors. I found a couple of really good nurses who wanted to learn from working with me. Though I showed them reports I had written and clearly explained what I needed from them for the work product, they still lacked the CLNC^® training I had received as a Certified Legal Nurse Consultant from Vickie Milazzo Institute.

These RNs wrote their reports and gave them back to me. To my great disappointment, I found that I had to rewrite most of what they gave me. These were not billable hours. Due to their lack of formal training, they were not capable of producing the same level of work product. I wasted a lot of time and energy, and have only used Certified Legal Nurse Consultants since that time.”

Lawrence H. Frace, RN, CLNC recommends,

“Only use Certified Legal Nurse Consultants. I repeat… only use Certified Legal Nurse Consultants. I decided that since I was going to use subcontractors and had the agreement ready to go, why not start with nine CLNC^® subcontractors and cover the nine major areas of nursing. I chose CLNC^® consultants who had experience in long term care, emergency room, medical/surgical, neonatal, obstetrics, operation room, pediatrics, critical care, outpatient care and mental health. I had always feared that an attorney might offer me a case in which I lacked nursing experience. Now with nine hand-picked CLNC^® subcontractors in place, I feel confident that I can accept any case offered. No more fear for Larry, thanks to my CLNC^® subcontractors.

I had networked at prior NACLNC^® Conferences and from that networking, already had most of the names I needed to get started. I also accessed the listing of CLNC^® consultants from the National Alliance of Certified Legal Nurse Consultants. The reason that I stress using only Certified Legal Nurse Consultants as subcontractors is because it’s smart to bring a team together who are all singing off the same page from the get go. We were all trained by the best – Vickie Milazzo Institute – why settle for anything less?”

2. Build your CLNC^® subcontractor network in advance of needing each one. This allows you to respond timely to the attorneys’ deadlines on cases outside of your specialty. The best way to find subcontractors is by networking at the National Alliance of Certified Legal Nurse Consultants (NACLNC^®) Annual Conference and with the NACLNC^® members on our password-protected website. The online directory is an exclusive benefit for CLNC^® consultants only.

Nikki J. Chuml, RNC, FMC, PRN, CLNC explains,

“I subcontract my cases only to other Certified Legal Nurse Consultants. I like to search from the cards that I receive at the NACLNC^® Conferences or look in the NACLNC^® Directory for someone who meets the criteria.”

3. Don’t become dependent on just one or two subcontractors. Continue to expand your CLNC^® subcontractor network. This frees you to meet tight deadlines or to let go of someone who is not the right match for you.
4. Hire CLNC^® subcontractors who live outside your geographical area. This will help to avoid any competitive attitude between you and your CLNC^® subcontractors. Avoid networking with local groups who may mean well, but are more interested in competing with you than helping you.
5. Look for a CLNC^® subcontractor who has three to five years of experience in the nursing specialty of the case and who is still connected to the healthcare system. This assures you’re subcontracting with a true expert on the issues.

Nikki J. Chuml says,

“I will contact the CLNC^® consultant and do a phone interview. Once I like how the telephone interview goes, then I will tell them a little about the case and see if their experience fits the case. After the agreement has been made, I will send the CLNC^® subcontractor an agreement to sign.”

6. Require all subcontractors to provide a resume and to produce some sample work product before you hire them. Assess the samples to be sure all work product is consistent and represents the same level of quality you provide to your attorney-clients.

Success Is Inside!

I frequently mentor Certified Legal Nurse Consultants who are challenged by the demands that go with their having created successful CLNC^® businesses with lots of cases and lots of attorney-clients.

Many CLNC^® consultants try to do everything themselves because they feel no one can provide the CLNC^® services to their attorney-clients the way they do. That’s what I thought when I first started my legal nurse consulting business and, it’s true. However, I quickly learned that if I hire the right CLNC^® subcontractor, that person might do some things better. I wouldn’t be where I am today without the many CLNC^® consultants who bring their unique expertise to my legal nurse consulting business.

From the beginning, you want to build a network of CLNC^® subcontractors who will help you offer a wider range of expertise to your attorney-clients. This is the smart way to increase your client list, your caseload and your CLNC^® business revenue.

Subcontracting ensures that as you take on more cases in different specialties, and add more attorney-clients, that you will continue to bring accurate and cost-effective opinions to the table. As you continue to promote your business more aggressively, you will still have time for yourself, which is why you got into business for yourself in the first place.

According to the LA Daily Journal, “On average, a nurse working at a hospital makes $40,000 annually, according to the American Nursing Association, while legal nurse consultants can make $200,000 a year or more if they consult full time….$400,000 a year for an established legal nurse consulting firm is not unheard of.”

There is only one way you can possibly earn $400,000 a year for your legal nurse consulting business: by leveraging time through other CLNC^® consultants.

Leveraging is the principle of using other people’s time, energy, talents, money, knowledge and effort to achieve your desired goals faster than you could on your own. Time and brain power are your two major assets. You can’t control time and can only work so many hours a day no matter how energetic you are. You have to leverage time with CLNC^® subcontractors.

Billionaire oil tycoon J. Paul Getty once said, “I would rather earn one percent of 100 people’s efforts than 100 percent of my own.” That’s leveraging in a nutshell. Subcontracting is a way of leveraging your time, knowledge and efforts.

Larry Frace, RN, CLNC shared this with me about subcontracting.

“I cannot believe that I have been a Certified Legal Nurse Consultant for nine years and it took me eight of those years before I started using Certified Legal Nurse Consultant subcontractors. I must be a slow learner because I vividly remember Vickie saying in the CLNC^® Certification Program nine long years ago, that we all should consider utilizing CLNC^® subcontractors in our business. All I can say at this point is better late than never. I wanted to take my CLNC^® business to the next level and wanted to create my dream team by using CLNC^® subcontractors. Looking back now it was really quite simple to do.

I wanted my utilization of subcontractors to be something special and different. I wanted a dream team. Enter my PEA-POD Concept – I wanted all my CLNC^® subcontractors to feel that they were a part of a team, like Peas in a Pod. The POD would be my company acting as the Point Of Distribution of cases that I would obtain from marketing to attorneys; however, now my marketing focus would be showcasing the combined experience of ten CLNC^® consultants with well over 240 years of nursing experience!

My marketing package turned into a 25-page portfolio that I now send out along with Ghirardelli chocolates, educating attorneys how they will obtain ‘Sweet Results’ if they choose to use my company’s ‘Dream Team!’ I keep in contact with my CLNC^® subcontractors by group teleconferencing once a month and emailing them weekly at first and now as needed. You guessed it…the title of my emailing is PEA-POD PONDERINGS. What makes this concept dear to me however are the PEAS and how we connect with each other.

Professional and passionate CLNC^® consultants

Encouraging each other to take,

Action steps each day to achieve,

Success with spectacular results!

Avoid your fear of subcontracting. Get rid of your own stinking thinking! As I stated above, utilizing CLNC^® subcontractors is a simple way to expand your business by taking it to the next level. Once you decide to use CLNC^® subcontractors, plant that idea firmly in your mind and take action in order to cultivate your decision to grow your own PEA POD!”

This is the smart way to expand your CLNC^® business. Start building your network of CLNC^® subcontractors today.

Success Is Inside!