Productivity

We all love social media. For example, I use Facebook to communicate to all Certified Legal Nurse Consultants and aspiring CLNC^® consultants. I love reading details of your lives and seeing the fun photos you post. One Certified Legal Nurse Consultant told me that what she loves most about Facebook is that she never has to worry about keeping up with her friends’ email addresses – because their Facebook address never changes. If she’s on Facebook, she’s always in touch with them. This is really a radical form of communication and allows connection with more and more people, including attorneys, who are joining Facebook every day.

Something I’ve noticed though – social media can quickly move from a means of communication to an obsession. One can get caught up in all of the things to do there – the games and other ancillary applications. That’s my issue with social media. Clicking your mouse to get points to build a hen house for your farm or sending someone virtual hugs, flowers or groceries seems like a crazy waste of time.

Where we focus is where we yield results, and let’s face it, building a better farm, sending pictures of flowers and answering meaningless quiz questions becomes a feel-good addiction that reaps little more than distraction from vision and purpose. Does “I got a new llama for my herd today” or “I answered a quiz about Pop-Tarts^®” really sound better to you than “I got three cases from a new attorney-client today”? The way you unwind is certainly your personal choice, but I prefer to find my relaxation in nature, taking a walk or listening to the clacking of my bamboo while enjoying a glass of wine in my backyard. Relaxation has a beginning and an end but the demands of a “virtual farm” never will.

For successful Certified Legal Nurse Consultants living in the real world, those meaningless feel-good addictions are something we avoid. We spend our time growing our legal nurse consulting businesses, not fertilizing our virtual farms. I’ve gone though and blocked just about every “application” I can on Facebook to keep those “requests to bale hay” from cluttering up my wall. I appreciate that someone loves me enough to want to send me a virtual pet – but I’m busy with my legal nurse consulting business and connecting with my family and friends – and I hope you are too.

Social media is a great thing. It’s changing the way we connect and communicate. Just make sure that you’re using it to advance your legal nurse consulting business or to truly connect and communicate with your “friends.”

Success Is Inside!

I don’t know about your husband (or wife), but mine is a creature of habits. Some good, some bad and some just…

For all his tech-tippyness, he even has a bad tech habit and I have his personal permission to share this one with Certified Legal Nurse Consultants (Tom, I owe you one!). Here goes: any time Tom starts searching, no matter where he is on the information superhighway at the time, he’ll go straight to either Google^® or Yahoo!^® to start his search. To get there he’ll open a new tab on whichever browser he’s got open and click “Home.” On Firefox^® it’s his customized Yahoo! homepage, on Internet Explorer^® 8 it’s his customized Google homepage and I have no idea what’s on his Safari^® page. Once the customized page has loaded, he starts getting ready to search.

Now, I’ve watched him do this. He doesn’t go straight to the search box and start typing, first he’ll scan that customized page of RSS news feeds, etc. for current updates, weather alerts, checks on how the Dow is doing and then when he’s satisfied that all is well with the world, he begins searching. By this time he’s lost at least two minutes and those minutes build up over a day, a week and a year. Every minute he’s assuring all is right with the world is one he could be spending on the ironing (Just kidding – it’s actually washing the dishes!). In all fairness, he does keep me updated on what’s going on in the world – but at a cost to his efficiency.

One of the things working in the ICU as an RN taught me is economy of movement. When you’re coding or resuscitating a patient you don’t want to be taking three steps to do something you can do in one or two. Seconds count when lives are in the balance. I try to apply economy of movement to my workday to keep me focused on the big things. I could end up needing to work all day every day if I’m inefficient, and that would interfere with my vacation plans!

That’s why when I search the Internet, no matter what webpage I’m on, I go straight to the search box built into the top of my web browser. Tom converted me to Firefox and I love to search right from the browser. If I’m ready to leave the page I’m on, I’ll just type my search term in the built-in search box and “Google” away. If I want to stay on the page I’m on and am just doing some fact checking, I’ll simply click open a new blank tab (Ctrl + t) and search away still using that built-in box. Firefox allows me to select the search engine I want to use:

IE8 picks Bing^®/Live search as its default and I’d have to ask Tom how to change that so I’ve left it on Bing:

I do recommend that you customize your iGoogle^® homepage and Yahoo! homepage to add RSS feeds relevant to your legal nurse consulting business. I also recommend that you search from “inside the box” to stay efficient and free of distractions.

Keep on searching – efficiently.

Success Is Inside!

I’ve told you about the bamboo that highlights my morning tea time. Lately there’s been a pair of northern cardinals living in the bougainvillea growing outside my living room windows. They’re a matched set, a male and female, and whenever they appear, they bring a joyful mindfulness to my day, reminding me that life is good. I used to think they mate for life (like me) but found out that it’s more likely just for one season. I also learned that during the wooing process the male will not only sing to the female, but he’ll bring her seeds and feed them to her beak-to-beak. I’m still waiting to see that action (and I don’t mean from Tom).

Blogging about the bamboo and the cardinals reminds me of another practice I’d like to share with my Certified Legal Nurse Consulting colleagues. That’s the practice of mindfulness. Mindfulness, in its simplest form, is simply being fully in the present and taking in things as they are. It is also being fully aware of our body’s sensations, such as our breathing. It can be fully embracing the joy I feel watching the cardinals hop from branch to branch. When you’re walking, it can be feeling the satisfaction of using your muscles, noticing and appreciating the beauty of the budding trees or smelling the hamburgers from the local cafe.

I’ve found that it is easier to be mindful when I’m doing nonwork-related activities such as hiking in the woods. When I’m working, I need to be intentional about mindfulness and not let my mind start flying in a thousand different directions about what has to get done by whom. I need to be mindful about eliminating the clutter that distracts me from my big vision. I have a friend who defines multitasking as worrying about many things at the same time. Worry is a completely useless emotion and that’s why mindfulness is so relevant to everything we do. Mindfulness gives us the focus we need to complete even the most challenging projects.

What about you? When you’re working in your legal nurse consulting business on a report for an attorney-client, are you thinking about the time-crunch, how much you don’t like typing or are you wishing your children would quit interrupting your work? Are you wondering how you can find a CLNC^® subcontractor with a particular specialty or where you’ll locate an expert witness for a case. Is your mind flying everywhere but on your work? Be honest, it happens to all of us.

It’s been said that any activity that is done mindfully is a form of meditation. In other words, if you fully release yourself into the work, feeling the mouse in your hand, listening to the clacking of the keys on your keyboard, marveling at the science that brings the Internet into your home and the computer technology that allows you to share your knowledge with the attorney-client, you turn a chore into a mindful activity. Even pausing to appreciate the interplay of the sun in the branches of the trees outside your window or the sound of your house as it heats in the day can be an exercise in mindfulness.

Apply mindfulness to anything you consider a chore and turn it from a chore into a meditation – dialing the phone and being fully present in the conversation, enjoying the smell and warmth of the clothes as you fold them from the dryer or just feeling the texture of the crisp pages of the research study you’re reading. I’m trying to be mindful as I type this. I’ve closed my email program and am engaging my fingers on the keyboard, listening to my own mind and blocking out the ringing phones in the office.

But, don’t force mindfulness, it needs to become a natural act. Muho Noelke has pointed out “…we have to forget things like I should be mindful of this or that. If you are mindful, you are already creating a separation (I – am – mindful – of – ….). Don’t be mindful, please! When you walk, just walk. Let the walk walk. Let the talk talk. Let the eating eat, the sitting sit, the work work. Let sleep sleep.”

That’s the first step on the path to true mindfulness. Don’t “be” mindful, “become” mindful.

Success Is Inside!

I’ve got a confession to make. I’m not hooked on Lost. I don’t know what “frack” means and I’ve never watched American Idol. I used to keep my television in my closet (it was a 12″ black and white) and it wasn’t out of shame – I just didn’t watch TV. Even though we now have one of those state-of-the-art flat screen, surround-sound systems (ask Tom for details), I still don’t watch TV. I will also confess there are a couple of exceptions. I set aside an evening for each of the Grammys^®, Golden Globes^®, Super Bowl^® (for Tom) and the Academy Awards^® as sacrosanct (don’t call me, I won’t answer). But the other 361 days of the year, my TV is off. My Google^® homepage tells me the news headlines and Tom keeps me in the loop. If the world was going to come to an end, my executive team would notify me and ask me to release the Institute employees early so they can go home and prepare (being on the Gulf Coast, I’ve even gotten tsunami warnings). In other words, TV doesn’t play a role in my life – it’s not an early warning system and it’s not a distraction.

Now, on the other extreme, I know legal nurse consultants who live and die by their TVs. Between reruns of Seinfeld, Friends and shows like The Bachelor and Dancing with the Stars, they eat, sleep, relax and work. That’s okay for them and possibly for you. I understand the need to let your mind coast and let your body relax. One of my best friends gets home from work each day in time to watch Oprah – that’s how he (correct, this is not a typo) relaxes. I relax through books, movies, Jacuzzi^®, meditation and a glass of a great red wine.

Let me ask you a question – if you turned your television off for just one night a week and put that time into your legal nurse consulting business, what dividends would it return?

TV is passive. As Zen master Takuan says, “This day will not come again.” Every hour you sit in front of a television you’re accomplishing nothing. Each of those hours is irretrievably lost to you. Sure, the next morning you and your friends can discuss Glee or which of the fifteen hundred versions of CSI had the most fun autopsy scene, but where will that get your legal nurse consulting career?

I challenge all Certified Legal Nurse Consultants to take one day a week and turn off your TV. Put that evening into your legal nurse consulting business. Concentrate on a different aspect of your business each week, marketing, report writing or a new CLNC^® service. See what you’ll reap from that time. You’ll never be able to say “I’m too busy to…” again because you’ll have recovered 2-3 hours of time lost from Lost. If this whole topic is making you nervous, you can always TiVo^® your shows to watch them at a later date (after you’ve accomplished all you want).

If you dare to fully realize the power of this, try taking a week off from the TV. Put that time into your CLNC^® business and your family. You’ll make exponential leaps in both. I warn you though, this powerful practice is not for everyone – it’s only for those who choose to take back their time and make something powerful from it.

Success Is Inside!

Holy sockpuppets, it turns out you can! I know that more than a few Certified Legal Nurse Consultants have thrown themselves on Amazon.com’s Kindle^® bandwagon. Others are waiting to see what other ereaders come on the market (like Apple’s iPad^®). Amazon has struck first by making Kindle-reading apps for certain BlackBerry^®s, the iPhone^®, iPad^®, any Windows^®-based PC and even Macs^®!

You can read “kindlized” books like Vickie’s Inside Every Woman: Using the 10 Strengths You Didn’t Know You Had to Get the Career and Life You Want Now and shop for other Wall Street Journal bestsellers directly from your laptop, desktop or phone. You don’t even need a Kindle to do it. If you do own a Kindle, you can use it to access your books, newspaper and blog subscriptions (like Vickie’s Legal Nurse Consulting Blog). Amazon even created software that will sync between your Kindle and other device to keep your “last page read” and annotations up to date.

So, Amazon made the first move out the box and it looks like it’s a good one to keep their market in the face of strong competition.

Keep on Techin’,

Tom

I recently found myself in the company of a complainer and to my horror found that I was letting myself get sucked into it. Do you ever find yourself getting sucked in by people who like to complain but don’t really want to solve their problem? Well don’t.

Instead of joining the complaining party, use your precious time to solve your own problems or to enjoy your life as intended. Even 10 minutes given to a complainer (family, friend or colleague) is bound to sap your energy. Those are 10 precious minutes you could’ve been doing something for you and your legal nurse consulting business. Minutes you’ll never get back. Rather than waste them in a negative manner, do something fun for yourself. Take a relaxing mineral-salt bath, drink a glass of wine or go ahead – do both! You can also put those minutes into your CLNC^® business by working on a report or calling an attorney on your prospect list.

The next time you find yourself snared by a complainer, detach and interrupt the complaining. Before you give 10 precious minutes away to someone else’s soap opera, ask yourself if you’ll really be making a difference by listening or joining in. Or would those 10 minutes be better spent on you or something more positive?

For the next 30 days be a conscious observer of complainers in your life and conscientious of your own commitment to detach from them. When you do, your life and your legal nurse consulting business will soar.

Success Is Inside!

Every year we adopt a new business theme at Vickie Milazzo Institute. Some previous examples are “Let It Go” and “Move Like a Maverick.” All year long we have a lot of fun with the theme, but more important, we use the theme to challenge how we think and how we do business. The staff especially enjoys reminding me of the theme to persuade me of their position on issues. I think “Let it Go” was my staff’s all-time favorite and quickly became the catch-phrase any time something was a little bit off or I found a mistake or error. I was definitely ready to let that theme go!

This year’s theme is “Ditch Unnecessary Complexities.” Complexity in and of itself is not negative. In fact, because what we do at the Institute is complex, copycats cannot replicate the quality of what we offer to Certified Legal Nurse Consultants and CLNC^® students.

As a Certified Legal Nurse Consultant when you write a report and analysis for a medical-malpractice case, you expect your report to have a level of complexity that cannot be replicated by a nurse who has not been trained as a CLNC^® consultant.

But in both your business and mine, this is a good year to eliminate unnecessary complexities that creep into our CLNC^® businesses and are accepted without question or thought.

At a recent Vickie Milazzo Institute staff brainstorm, I asked the staff to help identify unnecessary complexities with the focus on being more efficient, cutting costs and eliminating a process or procedure that is no longer needed. Together they identified 48 of them for 2010. Of course we triaged the most important ones to tackle first, but many required very little effort.

You can do this for your CLNC^® business by raising your consciousness and asking yourself the following questions:

1. “Am I doing something that I no longer need to be doing?”
2. “Why exactly are we doing it this way? Is it simply because that’s the way we’ve always done it?”
3. “Am I doing something that gives me little or no payoff?”
4. “Can I simplify this process?”
5. “Does technology exist to automate or simplify this process?”
6. “Is there not just an easier way, but a better and faster way to accomplish this goal?”

In 2010, let’s commit to focus on the core purpose of our CLNC^® businesses – i.e. servicing our clients and producing the best quality product by freeing ourselves from unnecessary complexities. The time we save can be used to improve other processes or, just to improve our lives outside of our legal nurse consulting businesses. Once you’ve completed this process for your CLNC^® business, consider trying it in your home – just don’t let your family in on “let it go!”

Success Is Inside!

Read Part 1.

In Part 1 we discussed 6 Best Practices for subcontracting with Certified Legal Nurse Consultants to grow your CLNC^® business. Here are 9 more Best Practices.

1. Sign a formal contract with each subcontractor, and include a fair noncompetition clause. Use the recommended CLNC^® subcontractor contract from Vickie Milazzo Institute.

2. Have each CLNC^® subcontractor fill out a W-9 form at the time they sign their contract. Don’t pay their invoice until you receive a completed form. You can download a W-9 Request for Taxpayer Identification Number and Certification form and instructions from IRS.gov/pub/irs-pdf/fw9.pdf.

3. Market to your attorney-clients that you have a network of CLNC^® subcontractors in a variety of specialties to encourage them to send you more cases.

4. Communicate your expectations, deadlines and budget for the assignment clearly. Every attorney-client is different and there’s more than one right way to design the report. Clear communication helps to ensure that the CLNC^® subcontractor provides work product that meets your attorney-client’s needs.

Dale Barnes, RN, MSN, CLNC says,

“A mistake I made in the beginning was not giving the subcontractors a deadline. I found that by leaving the deadline to them, it was often last minute, and I got nervous about getting the report to the attorney in a timely manner. Now, I always give a reasonable deadline, allowing a bit more time than the CLNC^® subcontractor may need so that it can be done expediently.

I have also learned the importance of giving the subcontractor parameters and limits for hours allowed per case. It is the same as checking with an attorney before doing too much or too little. If you do not provide a budget, you could end up paying more than is necessary for details that are not needed quite yet.”

Nikki J. Chuml, RNC, FMC, PRN, CLNC says,

“I make sure my CLNC^® subcontractor knows the deadline and I have them check in along the way. I like to see the first page of their report. I just want to make sure they are on the right track. Once I approve the first page, they continue with the case.

About halfway through the case, I have them check in again to make sure it remains what I want. If all is okay, then they complete the work. If something is not meeting my expectations, I discuss it with them before they finish the entire report. I want to save them time also. I am confident that as long as we continue to communicate with each other, the report will be what I want for my attorney-client.

When the finished product is sent to me, I review it, make any necessary changes and send them the completed one so that they can see what I like and expect for the next time. I don’t believe in wasting their time or mine, so I like to be with them throughout the process.

One thing I always make sure of is that my CLNC^® subcontractors get paid on time. I like to keep them happy so they will work again.”

Don’t cut your deadlines too close. Get your work from the CLNC^® subcontractor as far in advance of the due date as possible to allow you to assess their work product.

5. Put each new subcontractor to the test. Start with small tasks and advance to more complex projects.

6. Be sure to review the work prepared for your clients by your subcontractors (especially beginners) before submitting it. Always allow time to carefully check and edit your subcontractors’ work. Share your changes so the subcontractor can learn to model your best practices.

7. Pay your CLNC^® subcontractors 50% of your billing rate. The attorney will be invoiced at your hourly rate. It is not necessary to indicate to the attorney the number of hours you worked vs. the hours your CLNC^® subcontractor worked. Pay within 30 days of invoice date to encourage loyalty and enthusiasm for future projects.

8. Treat each CLNC^® subcontractor as an individual. Focus on and use their strengths to supplement your own strengths. One CLNC^® consultant may write great personal injury chronologies, but is not as strong at analyzing medical malpractice cases. Likewise, the CLNC^® subcontractor who is masterful at analyzing malpractice cases may be easily bored by writing personal injury summaries.

9. Acknowledge and thank your CLNC^® subcontractors. Don’t take your CLNC^® subcontractors for granted.
   
   As Larry Frace, RN, CLNC says,

“Keep in constant touch with all of your CLNC^® subcontractors by teleconferencing, emailing and at the next NACLNC^® Conference.”

Follow these Best Practices and you will master the art of sensational subcontracting to achieve sensational results for your CLNC^® business.

Success Is Inside!

Read Part 2.

The quickest way to grow your legal nurse consulting business is to expand with CLNC^® subcontractors. Check out these Best Practices and how the CLNC^® Pros are using them to expand their CLNC^® business in sensational ways.

1. Hire only Certified Legal Nurse Consultant subcontractors. This will save you time and heartache in the long run. Through the National Alliance of Certified Legal Nurse Consultants, you’ll find plenty of qualified CLNC^® consultants who can help you manage your cases. Working only with other CLNC^® consultants is the key to sensational subcontracting and the strongest method for building your CLNC^® business.

Suzanne E. Arragg, RN, BSN, CDONA/LTC, CLNC says,

“I am a firm believer in using only CLNC^® subcontractors. In the beginning, I tried using non-Certified Legal Nurse Consultants because I thought, ‘Gee, she is a good nurse… she knows what she’s doing.’ But the reality was, I ended up reviewing the chart and writing the report all over again because it just wasn’t a product that met my standards or those of my attorney-client. Needless to say, this was exhausting, double the work, and just wasn’t worth my time, energy or money!”

Dale Barnes, RN, MSN, PHN, CLNC shares,

“Many years ago, as a new CLNC^® consultant, I learned my first lesson about subcontracting. I knew so many RNs and thought I could use them as subcontractors. I found a couple of really good nurses who wanted to learn from working with me. Though I showed them reports I had written and clearly explained what I needed from them for the work product, they still lacked the CLNC^® training I had received as a Certified Legal Nurse Consultant from Vickie Milazzo Institute.

These RNs wrote their reports and gave them back to me. To my great disappointment, I found that I had to rewrite most of what they gave me. These were not billable hours. Due to their lack of formal training, they were not capable of producing the same level of work product. I wasted a lot of time and energy, and have only used Certified Legal Nurse Consultants since that time.”

Lawrence H. Frace, RN, CLNC recommends,

“Only use Certified Legal Nurse Consultants. I repeat… only use Certified Legal Nurse Consultants. I decided that since I was going to use subcontractors and had the agreement ready to go, why not start with nine CLNC^® subcontractors and cover the nine major areas of nursing. I chose CLNC^® consultants who had experience in long term care, emergency room, medical/surgical, neonatal, obstetrics, operation room, pediatrics, critical care, outpatient care and mental health. I had always feared that an attorney might offer me a case in which I lacked nursing experience. Now with nine hand-picked CLNC^® subcontractors in place, I feel confident that I can accept any case offered. No more fear for Larry, thanks to my CLNC^® subcontractors.

I had networked at prior NACLNC^® Conferences and from that networking, already had most of the names I needed to get started. I also accessed the listing of CLNC^® consultants from the National Alliance of Certified Legal Nurse Consultants. The reason that I stress using only Certified Legal Nurse Consultants as subcontractors is because it’s smart to bring a team together who are all singing off the same page from the get go. We were all trained by the best – Vickie Milazzo Institute – why settle for anything less?”

2. Build your CLNC^® subcontractor network in advance of needing each one. This allows you to respond timely to the attorneys’ deadlines on cases outside of your specialty. The best way to find subcontractors is by networking at the National Alliance of Certified Legal Nurse Consultants (NACLNC^®) Annual Conference and with the NACLNC^® members on our password-protected website. The online directory is an exclusive benefit for CLNC^® consultants only.

Nikki J. Chuml, RNC, FMC, PRN, CLNC explains,

“I subcontract my cases only to other Certified Legal Nurse Consultants. I like to search from the cards that I receive at the NACLNC^® Conferences or look in the NACLNC^® Directory for someone who meets the criteria.”

3. Don’t become dependent on just one or two subcontractors. Continue to expand your CLNC^® subcontractor network. This frees you to meet tight deadlines or to let go of someone who is not the right match for you.
4. Hire CLNC^® subcontractors who live outside your geographical area. This will help to avoid any competitive attitude between you and your CLNC^® subcontractors. Avoid networking with local groups who may mean well, but are more interested in competing with you than helping you.
5. Look for a CLNC^® subcontractor who has three to five years of experience in the nursing specialty of the case and who is still connected to the healthcare system. This assures you’re subcontracting with a true expert on the issues.

Nikki J. Chuml says,

“I will contact the CLNC^® consultant and do a phone interview. Once I like how the telephone interview goes, then I will tell them a little about the case and see if their experience fits the case. After the agreement has been made, I will send the CLNC^® subcontractor an agreement to sign.”

6. Require all subcontractors to provide a resume and to produce some sample work product before you hire them. Assess the samples to be sure all work product is consistent and represents the same level of quality you provide to your attorney-clients.

Success Is Inside!

I frequently mentor Certified Legal Nurse Consultants who are challenged by the demands that go with their having created successful CLNC^® businesses with lots of cases and lots of attorney-clients.

Many CLNC^® consultants try to do everything themselves because they feel no one can provide the CLNC^® services to their attorney-clients the way they do. That’s what I thought when I first started my legal nurse consulting business and, it’s true. However, I quickly learned that if I hire the right CLNC^® subcontractor, that person might do some things better. I wouldn’t be where I am today without the many CLNC^® consultants who bring their unique expertise to my legal nurse consulting business.

From the beginning, you want to build a network of CLNC^® subcontractors who will help you offer a wider range of expertise to your attorney-clients. This is the smart way to increase your client list, your caseload and your CLNC^® business revenue.

Subcontracting ensures that as you take on more cases in different specialties, and add more attorney-clients, that you will continue to bring accurate and cost-effective opinions to the table. As you continue to promote your business more aggressively, you will still have time for yourself, which is why you got into business for yourself in the first place.

According to the LA Daily Journal, “On average, a nurse working at a hospital makes $40,000 annually, according to the American Nursing Association, while legal nurse consultants can make $200,000 a year or more if they consult full time….$400,000 a year for an established legal nurse consulting firm is not unheard of.”

There is only one way you can possibly earn $400,000 a year for your legal nurse consulting business: by leveraging time through other CLNC^® consultants.

Leveraging is the principle of using other people’s time, energy, talents, money, knowledge and effort to achieve your desired goals faster than you could on your own. Time and brain power are your two major assets. You can’t control time and can only work so many hours a day no matter how energetic you are. You have to leverage time with CLNC^® subcontractors.

Billionaire oil tycoon J. Paul Getty once said, “I would rather earn one percent of 100 people’s efforts than 100 percent of my own.” That’s leveraging in a nutshell. Subcontracting is a way of leveraging your time, knowledge and efforts.

Larry Frace, RN, CLNC shared this with me about subcontracting.

“I cannot believe that I have been a Certified Legal Nurse Consultant for nine years and it took me eight of those years before I started using Certified Legal Nurse Consultant subcontractors. I must be a slow learner because I vividly remember Vickie saying in the CLNC^® Certification Program nine long years ago, that we all should consider utilizing CLNC^® subcontractors in our business. All I can say at this point is better late than never. I wanted to take my CLNC^® business to the next level and wanted to create my dream team by using CLNC^® subcontractors. Looking back now it was really quite simple to do.

I wanted my utilization of subcontractors to be something special and different. I wanted a dream team. Enter my PEA-POD Concept – I wanted all my CLNC^® subcontractors to feel that they were a part of a team, like Peas in a Pod. The POD would be my company acting as the Point Of Distribution of cases that I would obtain from marketing to attorneys; however, now my marketing focus would be showcasing the combined experience of ten CLNC^® consultants with well over 240 years of nursing experience!

My marketing package turned into a 25-page portfolio that I now send out along with Ghirardelli chocolates, educating attorneys how they will obtain ‘Sweet Results’ if they choose to use my company’s ‘Dream Team!’ I keep in contact with my CLNC^® subcontractors by group teleconferencing once a month and emailing them weekly at first and now as needed. You guessed it…the title of my emailing is PEA-POD PONDERINGS. What makes this concept dear to me however are the PEAS and how we connect with each other.

Professional and passionate CLNC^® consultants

Encouraging each other to take,

Action steps each day to achieve,

Success with spectacular results!

Avoid your fear of subcontracting. Get rid of your own stinking thinking! As I stated above, utilizing CLNC^® subcontractors is a simple way to expand your business by taking it to the next level. Once you decide to use CLNC^® subcontractors, plant that idea firmly in your mind and take action in order to cultivate your decision to grow your own PEA POD!”

This is the smart way to expand your CLNC^® business. Start building your network of CLNC^® subcontractors today.

Success Is Inside!