Certified Legal Nurse Consultants Share Their Successes with Exhibiting at Legal Conferences
Exhibiting is a cost-effective way to get in front of a large number of attorneys in a very short time. I asked four Certified Legal Nurse Consultants to share the role that exhibiting plays in their marketing plans.
“I exhibit at the same legal conference year after year. One of my attorney-clients joins my exhibit and markets to new attorneys for me, telling them that they cannot afford not to use me! All I do is stand there, smile, collect their business cards and answer any questions they have about the CLNC® services I offer. Having my attorney-client refer me in person really helps other attorneys see the benefit of hiring a Certified Legal Nurse Consultant.”
Nikki Chuml, RNC, FMC, PRN, CLNC
“Recently a CLNC® colleague exhibited at a legal conference and ended up with more cases than she knew what to do with, all cases coming from one attorney. Her recent email to me stated, “Be careful what you wish for; because it just may come true!” Exhibiting paid off handsomely for her.”
Lawrence H. Frace, RN, CLNC
“I recommend exhibiting to promote your legal nurse consulting business whenever you can. The more often the better. Legal conferences for personal injury attorneys are my favorite. At one legal conference, I had five or six attorneys at a time at my table talking war stories. They are like nurses. When they get together, they like sharing war stories from their cases. I joined right in talking war stories of how I helped an attorney win a case and they loved it. I ended up with three attorney-clients from that one conference and we are still telling war stories today.”
Nikki Chuml, RNC, FMC, PRN, CLNC
“In mapping out a new marketing plan for my CLNC® business each year, I make sure to plan for three to four opportunities to exhibit at legal conferences or symposiums. I belong to a couple of organizations that offer exhibiting space at discounted rates for members. I’ve learned to think outside the box as to what may yield good revenue. I gained some good attorney-clients last year from exhibiting at a conference about class action suits. Many of those cases do not involve medical issues, but enough of them do. Many of the attorneys in attendance also handle medical-related cases, so those are the attorneys I focused on and it was a great opportunity to present my CLNC® consulting services to them. Exhibiting can be a lot of fun and all Certified Legal Nurse Consultants should add it to their marketing plans.”
LegalNurse.com is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center’s Commission on Accreditation.
The National Alliance of Certified Legal Nurse Consultants (NACLNC®) is the largest and oldest association of legal nurse consultants.
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*The opinions and statements made by Vickie Milazzo, the founder of Medical-Legal Consulting Institute, Inc. are based on her experiences and expertise, should not be applied beyond the specific context provided, and do not guaranty or project actual results. Vickie Milazzo is no longer involved in the operations or management of the business, but is involved as an independent education consultant.
I am headed to my first exhibiting experience later this month. It’s energizing to read these stories, so thanks for sharing them.
Congratulations Christine-we look forward to hearing your success.
Thanks for sharing your experiences everyone. Congratulations on all of your success.