Comments on: The Most Effective Free Marketing Strategy for Certified Legal Nurse Consultants http://www.legalnurse.com/vickiesblog/2009/09/the-most-effective-free-marketing-strategy-for-certified-legal-nurse-consultants/ Wed, 08 Feb 2012 21:02:03 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Julie R. Gunn, RN, CLNC http://www.legalnurse.com/vickiesblog/2009/09/the-most-effective-free-marketing-strategy-for-certified-legal-nurse-consultants/comment-page-1/#comment-2315 Julie R. Gunn, RN, CLNC Mon, 28 Sep 2009 17:22:35 +0000 http://legalnurse.com/vickiesblog/?p=5224#comment-2315 I show up at the attorney interview with a small gift for each member of the office. Usually it is a small candy box with a small card attached containing an appropriate seasonal comment indicating how I might assist the firm. For example, such a comment around Independence Day: "Have a Glorious 4th! J. R. Gunn and Associates will assist in EXPLODING the profits of your firm!" Obviously, contact information is also included on the card. The gatekeepers remember those who remember them. I have found this extremely helpful in getting to speak directly to the attorney for follow-up contact. I show up at the attorney interview with a small gift for each member of the office. Usually it is a small candy box with a small card attached containing an appropriate seasonal comment indicating how I might assist the firm. For example, such a comment around Independence Day: “Have a Glorious 4th! J. R. Gunn and Associates will assist in EXPLODING the profits of your firm!” Obviously, contact information is also included on the card.

The gatekeepers remember those who remember them. I have found this extremely helpful in getting to speak directly to the attorney for follow-up contact.

]]> By: Kaye Miller, RN, CN-III, CAPA, CLNC http://www.legalnurse.com/vickiesblog/2009/09/the-most-effective-free-marketing-strategy-for-certified-legal-nurse-consultants/comment-page-1/#comment-2313 Kaye Miller, RN, CN-III, CAPA, CLNC Mon, 28 Sep 2009 13:39:37 +0000 http://legalnurse.com/vickiesblog/?p=5224#comment-2313 I offer a 50% discount on a records review/report for referrals that result in requested services. This has certainly paid off. I offer a 50% discount on a records review/report for referrals that result in requested services. This has certainly paid off.

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