My CLNC^® Business Exceeds All My Dreams and It Just Keeps Getting Better

LNC Ezine:	Suzanne, your CLNC® business continues to experience phenomenal growth, which means you not only attract new business, you also retain loyal attorney-clients. What sort of magic do you use to make that happen?
Suzanne:	I was fortunate that my first attorney-client took me under his wing. He was so impressed with my work that he spread the word to his associates. You can’t beat word-of-mouth promotion. When his associates called me, they were already sold. I believe the secret to keeping clients happy – and willing to promote your CLNC® services – lies in maintaining an upbeat, positive attitude. You have to address the attorney’s specific need, that’s a given, but you’ll make a better overall impression by always appearing confident, cheerful and optimistic. That’s something I learned from Vickie. Another thing I learned is the importance of bringing the right people together on your team. You need excellent subcontractors, like Katherine, and first-class employees who have an interest in making the business succeed. My clients say, "Suzanne, you get it." In this industry, success is all about "getting it."
LNC Ezine:	Katherine, what do you see as your role in Suzanne’s evolving success story?
Katherine:	Working with Suzanne is a wonderful win-win situation. I feel fortunate that we were able to link up. I know I’m contributing to her business today at even higher levels than when I started because I’ve learned so much from her.
Suzanne:	Katherine brings a higher degree of analysis to my business. She’s a master’s level nurse practitioner in family practice, as well as being a legal nurse consultant. Not many nurses have her qualifications. In turn, I complement her analysis because I have the picture of the causation issues. I mentor her on what to look for and what the attorney needs from us.
Katherine:	I love putting the whole physiological picture together. And Suzanne, having been a director of nursing, knows the regulations. When we write our reports, we know where the violations are, and we can back them up.
LNC Ezine:	It sounds like you work well together. What marketing strategies are you implementing to bring in new business?
Suzanne:	We recently finished a presentation for paralegals and attorneys, teaching them how to navigate a medical record. Specifically, this seminar explored laboratory tests – the clinical issues and types of laboratory tests pertinent to a chronology. You can’t include every test, or you’d have a 1,000-page chronology. You have to look for the key issues. That seminar had a superb outcome: The attorneys want more.
LNC Ezine:	Growing so fast, how do you find the time to make such presentations?
Suzanne:	In addition to working with four excellent CLNC® subcontractors, I hired two full-time employees. My first employee is a medical paralegal. She brings a unique contribution to the firm because she worked in a medical office as a CMA for 20 years. She understands medical terminology or knows where to find the definitions, which means I don’t have to train her in that area. She transcribes for me and prepares chronologies. She’s also my personal assistant. My second employee is my administrative assistant.
LNC Ezine:	As a business manager, how have you incorporated these employees into your legal nurse consulting practice?
Suzanne:	My philosophy is that a close-knit team makes you successful. You treat the people you work with like family, while maintaining a business relationship. You treat them with respect. You understand when they have a rough day, yet you expect a high level of participation and results.
Katherine:	Working with Suzanne’s employees is a pleasure. I feel like I’m part of a family.
LNC Ezine:	How has Vickie Milazzo Institute contributed to your success?
Suzanne:	There’s no other program out there like Vickie’s. She and the Institute provide all the tools I needed to get started. She shows us how to make our CLNC® practice fun and rewarding, not only financially but in other ways. I landed my first client several months before attending the CLNC® 6-Day Certification Seminar and becoming certified. My nursing experience served me well in handling that first case, but the CLNC® Certification Program taught me the business strategies I needed to become a successful independent business owner.
LNC Ezine:	What specific strategies have been most beneficial to your CLNC® business?
Suzanne:	At the 6-Day Seminar, I learned techniques to improve my presentation style and reports. Vickie also taught me the value of developing a team of CLNC® subcontractors who add their experiences and expertise to my business. It takes those sound business strategies to handle the kind of rapid growth we’ve enjoyed.
LNC Ezine:	You’ve given Vickie credit for "speaking to your nurse’s heart." How important is that kind of inspiration to you?
Suzanne:	In building a business, it’s easy to get discouraged. So I attend the National Alliance of Certified Legal Nurse Consultants (NACLNC®) Conference and Vickie lifts me up again. I also hear success stories from other CLNC®s and gain new insights. Vickie encourages us and shows us new perspectives. Vickie walks the walk. She’s an inspiration, not only as a nurse who pioneered a new industry but also as a keen-minded, successful business woman who openly shares her secrets with us all. Vickie lives her motto, "Revolutionizing Nursing Careers One RN at a Time." I’m a categorical example of one of those careers Vickie revolutionized. Six years ago I was depressed, financially stressed and riding a sinking ship. Today I love my life. I love my career. I spend time with my children. I consistently bring in a comfortable six-figure income – and it just keeps getting better.

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"You have to address the attorney’s specific need, that’s a given, but you’ll make a better overall impression by always appearing confident, cheerful and optimistic. That’s something I learned from Vickie." "There’s no other program out there like Vickie’s. She and the Institute provide all the tools I needed to get started." "The CLNC® Certification Program taught me the business strategies I needed to become a successful independent business owner." "Vickie also taught me the value of developing a team of CLNC® subcontractors who add their experiences and expertise to my business. It takes those sound business strategies to handle the kind of rapid growth we’ve enjoyed." "Vickie walks the walk. She’s an inspiration, not only as a nurse who pioneered a new industry but also as a keen-minded, successful business woman who openly shares her secrets with us all." "Vickie lives her motto, 'Revolutionizing Nursing Careers One RN at a Time.' I’m a categorical example of one of those careers Vickie revolutionized." "Today I love my life. I love my career. I spend time with my children. I consistently bring in a comfortable six-figure income – and it just keeps getting better."