After 12 years, Tom finally bought a new car. It seemed every time he turned around something was wrong with the old global warmer, necessitating expensive repairs and the inconveniences that go with them. After it became clear that passing inspection would require a wheels-to-roof rebuild, we agreed we could keep putting good money into a bad car or we could buy a new one. He’s much happier now and his new global warmer rides much more comfortably and reliably than his old one.
I recently mentored a Certified Legal Nurse Consultant who was observing a reduced response rate to her exhibit at legal conferences. Historically, exhibiting was her favorite marketing strategy, reaping 90% of her new attorney-clients.
Fewer attorneys were stopping by her display to inquire about her CLNC® services. She asked if I thought she had gotten all she could from exhibiting and should advertise in legal journals instead. Just a few probing questions revealed that her exhibit was a lot like Tom’s car: old, outdated and beyond repair. The solution: invest in a new and improved exhibit.
You can keep putting money into an old car but at some point, you’ll get better mileage and performance out of a new one. If you’re not getting results from your ads or exhibits, continuing to pour money into the same bad ads or same old exhibit will continue to reap bad results.
Maybe it’s time to junk the old and invest in the new.
I’m just sayin’
P.S.Comment here and share what you need to replace in your legal nurse consulting business.
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*The opinions and statements made by Vickie Milazzo, the founder of Medical-Legal Consulting Institute, Inc. are based on her experiences and expertise, should not be applied beyond the specific context provided, and do not guaranty or project actual results. Vickie Milazzo is no longer involved in the operations or management of the business, but is involved as an independent education consultant.
